Social Media and Marketing Coordinator

Social Media and Marketing Coordinator

Location: Davie, FL (On-site, 5 days a week / 40 hours per week)

Compensation: Starting at $20+/hour (based on experience) + performance bonuses Reports to: Chief Marketing Officer/Founder

Growth Path: Opportunity to advance into Senior Social Media, Brand Management, or Content Strategy roles

Equity: Performance-based stock-options available after 6-12 months for top performers

About Amigos

Amigos is a Miami-born THC beverage brand redefining how people socialize and connect. Our mission is simple: enhance social connections and shared experiences through cannabis cocktails and sodas that deliver uplifting effects without the downsides of alcohol.

Embracing a bold Miami spirit, we craft fruit-forward cannabis beverages using real fruit juice and clean ingredients—no medicinal aftertaste, just pure, nostalgic flavor that reminds you of your favorite sodas and cocktails. Each drink is precisely dosed for reliability, with fast-acting effects typically felt within 5–15 minutes. Our lineup includes 5mg and 10mg cocktails (Watermelon Mojito, Key Lime Margarita, Cherry Limeade) and 50mg sodas (Pineapple, Strawberry, Lemon Lime, Grape) designed to provide a chill, full-body high perfect for relaxing with friends.

We're a fast-growing startup backed by seasoned founders who own and operate several other successful ventures across cannabis and CPG. Our core team of 10+ is scaling rapidly nationwide with 1,000+ retail accounts through major statewide distributors covering over half a dozen states from coast to coast.

Recent press like VICE called us "an instant favorite" among THC drinks, praising our "delightful, nostalgic flavor" and noting our classic, two-toned, no-frills design that doesn't look conspicuous—just looks good.

This is your chance to get in on the ground floor and be part of the team as we scale into a multimillion-dollar success story. We're looking for a Social Media Coordinator who's creative, socially savvy, and ready to help build a brand that's shaking up the cannabis beverage industry—one viral post at a time.

What You'll DoSocial Media Management & Content Creation

• Oversee daily posting and engagement across TikTok, Instagram, Facebook, LinkedIn and other relevant platforms
• Plan and execute content calendars that align with brand voice and marketing goals
• Create authentic, scroll-stopping content using mobile devices (IOS / Android)
• Monitor trends and adapt content strategy to what's working in real-time
• Engage with our community — respond to DMs, comments, and build genuine connections

Outreach & Community Building

• Act as a brand ambassador — comfortable reaching out to influencers, content creators, and brand advocates
• Search platforms (YouTube, TikTok, Instagram, Reddit) for THC beverage reviewers and send product samples
• Build and manage relationships with micro-influencers and content partners
• Coordinate user-generated content (UGC) campaigns and influencer collaborations
• Identify and engage with online communities (including Reddit) where our audience lives

Founder Content & On-Camera Work

• Be comfortable appearing on camera for brand content, behind-the-scenes videos, and social posts
• Support founding team with content creation as they document scaling the business
• Capture organic, day-in-the-life content at the office, events, and product launches
• Suggest creative ideas for content creation and take initiative on executing viral-worthy concepts
• Help create founder-led content that showcases the startup journey and gives followers a front-row seat to building something special

Event & Activation Support

• Assist with planning and execution of tradeshows, pop-ups, and sampling events
• Coordinate logistics, booth materials, and product shipments
• Create live social content at events and activations
• Travel opportunities available for key trade shows and brand experiences

Brand Materials & Campaigns

• Design simple digital assets using Canva (Adobe Suite knowledge is a plus, not required)
• Manage store locator updates and announce new retail doors on Instagram and other social platforms
• Support campaign rollouts with social-first creative and messaging
• Ensure brand consistency across all content

Who You Are

Must-Haves:

• 1–3 years of experience in social media management, content creation, or digital marketing (CPG, beverage, cannabis, or lifestyle brands preferred)
• Active social media user — you live on TikTok, Instagram, and know what's trending before it blows up (don't need a large following, just need to understand the trends and the industry)
• Comfortable on camera and willing to be part of the content, not just behind it
• Outgoing, extroverted personality — you thrive on creating connections and aren't shy about sliding into DMs
• Strong communication skills with the ability to represent a bold, irreverent brand voice
• Mobile content creation skills — can shoot and edit engaging video/photo content on a smartphone
• Proficiency in Canva for quick graphics and social assets
• Organized multitasker who can juggle content calendars, outreach, and campaign execution
• Hungry and proactive — you don't wait to be told what to do; you see opportunities, suggest creative ideas, and take initiative
• Passion for cannabis culture and understanding of compliance-sensitive marketing

Bonus Points:

• Experience managing brand social accounts with proven engagement growth
• Video editing skills (mobile apps or desktop software)
• Understanding of influencer marketing and partnership management
• Experience with Reddit, Discord, or niche online communities
• Photography skills or experience creating visual content
• Familiarity with social media scheduling tools and analytics platforms

Why You'll Love Working With Us

Ground Floor Opportunity — Be part of the team from the early days and watch a startup scale into a multimillion-dollar success story

Real Career Growth — Clear path to Senior Social Media Manager, Brand Manager, or Content Director roles

Equity Opportunities — Top performers can earn company equity after 6-12 months

Paid Travel Perks — Travel to trade shows, activations, and brand events when appropriate

Company Merch & Product Discounts — Rep the brand with exclusive gear and enjoy product discounts

Work with Seasoned Founders — Learn from entrepreneurs with proven track records across multiple successful ventures in cannabis and CPG

Creative Freedom — Your ideas matter. We value fresh perspectives and encourage you to take creative risks

Vibrant Startup Culture — Fast-paced, collaborative environment where no two days are the same

Make an Impact — Help define how cannabis beverages show up in culture and community

Application Process

We're looking for someone who truly gets social media and content creation, so we've designed our hiring process to reflect that:

Step 1: Application Submission

Submit the following:

• Your resume
• A brief note (3-5 sentences) on why you want to join Amigos
• Answer these questions and provide links/examples:
• What social media platforms are you most active on?
• Who are your favorite content creators or influencers? (Submit 3-5 links)
• What brands do you think are crushing it on social media right now? (Submit 2-3 examples with links)
• Share your favorite piece of content you've seen recently that made you stop scrolling (Submit link and explain why in 2-3 sentences)
• Links to any social accounts you've managed, content you've created, or campaigns you've contributed to

Step 2: Recorded Video Interview

Selected candidates will complete a brief recorded video interview with our HR team

Step 3: Virtual Interview with Founding Team

Meet virtually with members of our founding team to discuss your experience, creative vision, and fit

Step 4: Final On-Site Interview + Content Exercise

Visit our Davie office for a final interview and participate in a sample content creation exercise to showcase your skills in action

Ready to Join Us?

If you're ready to be part of something special — building a bold cannabis brand from the ground up alongside experienced founders — we want to hear from you.

Apply now and let's create something amazing together.

Equal Employment Opportunity

Amigos is an equal opportunity employer. This policy governs all aspects of employment, including but not limited to, selection, job assignment, compensation, promotion, discipline, termination, and access to benefits and training. All employment decisions are made based on individual skills, regardless of race, color, religion, national origin, sex, age, marital status, sexual orientation, disability, or other protected status.

We comply with all applicable federal, state, and local laws on employment practices. We support and abide by laws prohibiting discrimination, harassment, and retaliation. Amigos will make reasonable accommodations consistent with applicable law to the known disabilities of otherwise qualified applicants or employees who can perform the essential functions of the position.

Any employee with questions or concerns about discrimination, harassment, or retaliation in the workplace is encouraged to bring these issues to the attention of their immediate supervisor or HR. Employees can raise concerns and make reports without fear of reprisal. Anyone found engaging in unlawful discrimination, harassment, or retaliation will be subject to disciplinary action, up to and including termination of employment.

Job Type: Full-time

Pay: From $20.00 per hour

Benefits:

• Employee discount

Application Question(s):

• What social media platforms are you most active on?
• Who are your favorite content creators or influencers? (Submit 3-5 links)
• What brands do you think are crushing it on social media right now? (Submit 2-3 examples with links)
• Please share your favorite piece of content you've seen recently that made you stop scrolling (Submit link and explain why in 2-3 sentences)
• Please provide links to any social accounts you've managed, content you've created, or campaigns you've contributed to

Language:

• English (Required)

Work Location: In person