GTM & Momentum Lead

Location: Miami, Florida

Stage: Early Launch

Reports to: CEO

Compensation: Salary + meaningful stocks (capital-efficient)

About CapsuleGraph

CapsuleGraph is a commerce infrastructure company , not a consumer social platform.

We are building the transaction rail that allows brands and creators to convert content directly into attributed, settled commerce — without broken redirects, lost attribution, or delayed payouts.

Our core primitive is the Capsule : a programmable, shoppable unit that embeds products directly into content and settles transactions natively. Capsules power Signature Drops — high-intent, limited releases between brands and creators that stress-test conversion, attribution, and settlement under real demand.

CapsuleGraph is designed to sit beneath the creator economy , not compete with it. We do not rely on ads, influencers blasting links, or CAC arbitrage. We focus on transaction integrity, execution quality, and repeatable GTM mechanics .

Role Mandate (Read This Carefully)

This is not a traditional marketing or growth role .

Your mandate is to manufacture early momentum, qualified demand, and investor-credible traction ahead of platform launch and Signature Drops.

You will work closely with leadership, talent relations, and brand partners to turn relationships into pipeline , pipeline into commitments , and commitments into proof .

What You Will Own 1. Pre-Launch Momentum & Waiting List Strategy

• Build and manage segmented waiting lists :
• Brands
• Creators / Celebrities
• Agencies & managers
• Qualify demand (intent > volume)
• Convert interest into commitments , not email signups

2. Signature Drop Readiness Support

• Coordinate pre-drop communications
• Support brand and creator onboarding workflows
• Manage countdowns, timelines, and readiness signals
• Ensure Drops launch with maximum credibility, not hype

3. Traction Artifacts

You will help generate:

• LOIs
• Brand soft-commitments
• Creator participation confirmations
• Drop calendars
• Documented demand pipelines

These artifacts will be used directly in investor conversations.

4. Momentum Storytelling (External & Internal)

• Craft founder-led updates
• Shape pre-launch narratives without leaking deals
• Translate execution progress into investor-readable signals
• Ensure consistent GTM messaging across decks and outreach

5. Cross-Functional Coordination

• Work alongside Talent Relations
• Support brand partnership execution
• Align GTM activity with product readiness
• Maintain clean feedback loops with leadership

What This Role Does NOT Do

This is explicit and intentional:

• No paid acquisition
• No CAC/LTV optimization
• No growth hacking
• No influencer blasting
• No performance marketing dashboards
• No vanity metrics

If your instinct is to “scale channels,” this is not the role.

What Success Looks Like (90 Days)

• 10–20 qualified brands in active pipeline
• Multiple LOIs or written commitments
• Clear Drop execution calendar
• Creator participation confirmations
• Investor-ready traction narrative
• Strong internal signal that Signature Drops will launch cleanly

Ideal Background

You may come from:

• Partnerships
• Community building
• Early GTM at marketplaces or platforms
• Media, creator economy, or brand activations

You must:

• Be highly organized
• Communicate clearly
• Understand credibility > hype
• Be comfortable operating without playbooks

Feel free to submit your resume if you find yourself fit for this role.