Marketing & Social Media Manager

About Rhodes

Rhodes Boutique and Rhodes Home & Gift are Charleston’s destination for timeless style, thoughtful gifting, and Lowcountry hospitality. Our stores bring together carefully curated collections of fashion, home décor, and luxury gifts, all with a personal touch. We pride ourselves on creating memorable shopping experiences and meaningful connections with our customers, both in store and online.

Position Overview

We’re looking for an experienced and creative  Marketing & Social Media Manager  to join our team full-time in Charleston. This role will lead all marketing efforts for both Rhodes Boutique and Rhodes Home & Gift, including social media, print and digital advertising, in-store signage, media relations, and seasonal campaigns.

The ideal candidate is both strategic and hands-on—someone who can develop ideas, execute them beautifully, and bring the Rhodes brand to life across every touchpoint. You’ll collaborate closely with ownership and leadership to plan, create, and manage marketing initiatives that drive awareness, traffic, and sales for both stores.

Key Responsibilities

• Content Strategy & Creation:  Plan, capture, and curate engaging photo and video content for social media, advertising, and in-store displays that reflect the Rhodes aesthetic and brand voice.
• Social Media Management:  Oversee content calendars, posting schedules, and community engagement for both Rhodes Boutique and Rhodes Home & Gift across all platforms (Instagram, Facebook, TikTok, etc.).
• Brand Consistency:  Ensure visual and verbal consistency across all marketing materials, both digital and print.
• In-Store & Print Marketing:  Design and manage production of in-store signage, event posters, promotional materials, and print advertisements using Canva or similar tools.
• Media & Partnerships:  Develop and maintain relationships with local media, influencers, and brand partners; coordinate press features and collaborations.
• Campaigns & Events:  Plan and execute seasonal marketing campaigns and support in-store events through creative promotion and on-site content capture.
• Analytics & Reporting:  Monitor social and marketing performance, providing insights and recommendations for growth.
• Team & Collaboration:  Work closely with store leadership and staff to ensure marketing initiatives align with business goals and customer experience. Provide guidance and supervision to any marketing assistants, interns, or collaborators to maintain brand standards and support project execution.
• General Marketing Oversight:  Manage miscellaneous marketing projects and requests that arise seasonally or as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (or equivalent experience).
• 2–4 years of experience in marketing, retail, or social media management.
• Strong photography, videography, and graphic design skills; ability to create both digital and print-ready materials.
• Proficient in social media management tools (Meta Business Suite, Later, Canva, etc.).
• Excellent writing, editing, and storytelling abilities.
• Organized, self-motivated, and able to manage multiple projects and deadlines.
• Familiarity with Charleston’s retail and influencer community is a plus.
• Must be available for occasional evening or weekend events.

Why You’ll Love Working Here

• Join a creative, supportive, and community-minded team.
• Be part of a locally loved brand that values hospitality and connection.
• Opportunity to lead marketing for two established retail destinations rooted in Charleston, serving customers nationwide!