Marketing Director

Capstone Search Advisors is partnering with a growth-oriented organization to identify a Director of Marketing to lead strategic marketing initiatives across e-commerce, consumer branding, sports-related partnerships, and commercial B2B channels.

This is a senior leadership role for a data-driven and creative marketing professional with experience scaling direct-to-consumer and digital commerce platforms while also supporting commercial and institutional market growth.

Key Responsibilities

E-Commerce & Digital Growth

• Lead strategy and execution for Amazon and direct-to-consumer sales channels
• Drive customer acquisition, retention, and lifetime value through paid media, influencer marketing, and retargeting
• Optimize digital content, product listings, and storefront experiences for conversion and brand consistency
• Conduct competitive analysis and market research to inform positioning and growth strategy
• Leverage analytics to continuously improve ROI and performance

Sports & Consumer Brand Integration

• Utilize professional and collegiate sports relationships to strengthen consumer brand credibility
• Develop ambassador, sponsorship, and co-marketing campaigns
• Translate professional-level performance validation into compelling consumer storytelling
• Manage event marketing and partnership activations to expand brand awareness

Commercial & B2B Marketing

• Build and execute marketing strategies targeting hospitality, healthcare, institutional, and industrial customers
• Develop B2B marketing collateral including case studies, technical documentation, and digital assets
• Support Sales through lead generation, account-based marketing, and channel enablement
• Increase brand presence through trade shows, industry partnerships, and targeted digital campaigns

Leadership & Strategy

• Own the overall marketing strategy, budget, and KPIs
• Lead and mentor a cross-functional marketing team
• Ensure consistent brand messaging across consumer, commercial, and partnership channels
• Collaborate with Sales, Product, and Operations to align go-to-market execution

Qualifications

Education

• Bachelor’s degree in Marketing, Business, or a related field required
• Advanced degree preferred

Experience

• 8–12 years of progressive marketing experience, including leadership roles
• Proven success growing Amazon and DTC channels with measurable ROI
• Experience in consumer packaged goods, performance brands, or sports-related marketing preferred
• Strong background in B2B marketing within commercial or institutional environments
• Demonstrated ability to translate enterprise or professional relationships into consumer growth

Skills

• Expertise in e-commerce, digital advertising, and content optimization
• Strong analytical and performance-measurement capabilities
• Excellent leadership, communication, and cross-functional collaboration skills
• Strategic thinker with a hands-on, results-oriented mindset