Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and energetic Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop innovative campaigns, and analyze performance metrics to ensure maximum engagement and growth. Your creativity and strategic mindset will drive brand awareness, foster community relationships, and support our overall marketing objectives. This paid position offers an exciting opportunity to make a tangible impact in a fast-paced, innovative environment.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase visibility and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback for timely responses and insights.
• Utilize Adobe Creative Suite (Photoshop, Illustrator) for designing eye-catching visuals that enhance campaigns.
• Plan and implement targeted advertising campaigns using Facebook Advertising and other paid media channels to reach specific audiences.
• Analyze web analytics and social media metrics with tools like Google Analytics and Buffer to measure campaign effectiveness and optimize strategies accordingly.
• Coordinate public relations efforts by managing relationship with media outlets, influencers, and community partners to amplify brand messaging.
• Oversee social media management tools such as Hootsuite or Buffer for scheduling posts, monitoring engagement, and maintaining consistent content flow.
• Conduct keyword research for SEO purposes to improve organic reach on search engines and social platforms.
• Collaborate with cross-functional teams including sales, design, and customer service to ensure cohesive branding across all channels.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio demonstrating successful campaigns.
• Proficiency in graphic design software including Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Hands-on experience managing social media management tools like Hootsuite or Buffer.
• Strong understanding of SEO principles, web analytics (Google Analytics), and social listening techniques.
• Knowledge of Facebook Advertising platform as well as other paid digital advertising channels.
• Excellent written communication skills with an eye for proofreading and content creation tailored to diverse audiences.
• Ability to analyze data insights from Google Analytics and other tools to inform strategic decisions.
• Experience in branding, relationship management, public relations, e-commerce strategies, photography, video editing, and web analytics is highly desirable. Join us as a Social Media and Marketing Manager to energize our brand presence through innovative storytelling, strategic planning, and engaging digital experiences!

Job Types: Full-time, Part-time

Pay: $18.00 - $25.00 per hour

Work Location: Hybrid remote in Durham, NC 27707