Hybrid Strategic Brand & Social Media Manager (Equity-Based Partnership)

Strategic Brand & Digital Marketing Partner (Equity-Based Role)
Company Overview

CELESTE™ is a multi-brand beauty and education ecosystem founded by Kayla Celeste. We operate four aligned brands, each at an active growth stage:

For-Profit & Personal Brands

• Celeste Beauty Bar & Spa — Luxury salon services in Charlotte, NC
• Shop Celeste Athleisure — Lifestyle apparel; 100% of proceeds support CBA
• Celeste by Kayla — Personal brand; partnerships, speaking, consulting, and content

Nonprofit

• Celeste Beauty Academy Inc. — A community-focused organization preparing to open a tuition-free high school in Charlotte in August 2027

CELESTE™ is entering a rebrand and expansion phase—requiring a hands-on strategic partner to manage brand positioning, marketing systems, content pipelines, social media execution, and audience-to-sales conversion. This is an equity-based partnership intended for someone who wants to build with us, not just work for us.

Role Type

• Equity-based / revenue-share partnership
• Contract: 10–15 hours per week to start
• Hybrid Remote (Charlotte, NC preferred for content days)
• Ideal for a freelancer, brand manager, or small agency owner seeking long-term equity
• Compensation tied directly to performance, growth, and sales metrics

Compensation is not hourly. It scales from:

• Salon bookings / product packages sold
• Athleisure sales (percentage per drop)
• Sponsorships / partnerships / speaking engagements
• Nonprofit fundraising & campaign-based revenue
• Future equity negotiations: Beautypreneur Suite™ (SaaS) + podcast/media arm

If you need guaranteed income today, this is not the right position.
If you want to grow into a paid leadership role with ownership, this is.

Your Role & Responsibilities: Digital Strategy & Social Media

• Manage branding, messaging, and content across 4 Instagram pages + TikTok
• Build a consistent posting schedule across all brands
• Develop storyline, pillars, and launch calendars
• Plan and repurpose content; reduce filming workload for the founder
• Track performance metrics and translate insights into sales strategy

Brand Management

• Maintain cohesion across salon, athleisure, nonprofit, and personal brand
• Protect brand identity during rebranding and rollout
• Support upcoming launches, including:
• Beautypreneur Suite™ SaaS platform (beta phase)
• Athleisure relaunch and brand ambassador program
• CELESTE™ podcast and media arm

PR & Visibility

• Pitch for panels, press, partnerships, and speaking engagements
• Build media kits, one-sheets, and partnership decks
• Assist with influencer/ambassador collaborations for athleisure + salon
• Coordinate retail, UGC partnerships, and earned media opportunities

Sales & Revenue Alignment

• Create marketing tied to realistic revenue goals
• Help structure funnels for booking, buying, donating, and applying
• Identify conversion opportunities across content, events, and partnerships
• Contribute to retail/product sales strategy and campaign execution

Ideal Partner Has

• Experience managing or building brands (personal or business)
• Confidence planning, scheduling, and executing content
• Strong communication and copywriting skills
• Working knowledge of Canva, Meta Business Suite, TikTok, or scheduling tools
• An interest in beauty, wellness, education, lifestyle, or purpose-driven brands
• Alignment with a brand rooted in faith, discipline, service, and community impact

Equity & Growth Path

Equity may apply to:

• CELESTE™ Media (podcast / content arm)
• The Beautypreneur Suite™ SaaS platform
• Athleisure division (select revenue share)
• Publishing / courses / digital products

A salary may become available as revenue stabilizes through:

• Grants
• Brand partnerships
• Product launches
• Salon profit growth

This role was created to grow into a paid leadership position, not to stay unpaid.

To Apply

Submit:

• Portfolio / social links / recent work
• 1–2 paragraphs answering:

Why do you want to build with CELESTE, and where do you believe you can grow revenue first?

One-Sentence Summary

You will manage brand identity, content, and marketing across four aligned brands in an equity-based partnership that grows in value as the businesses grow.

Job Type: Contract

Pay: Up to $45,000.00 per year

Benefits:

• Flexible schedule
• Professional development assistance
• Referral program

Work Location: Hybrid remote in Charlotte, NC 28262