Senior Marketing Specialist

Overview
The Senior Marketing Specialist at Sunstone will oversee all marketing activities for one specific revenue stream and will demonstrate their ability to generate sales that will grow revenues by 20% or more year over year.

Duties

• SEO: Be aware of and manage opportunities to improve current content or create new content to satisfy SEO needs
• Work closely with PPC team to understand current strategy
• Social Media: Working with the social media specialist and creative lead, monitor and adjust messaging as needed; Monitor and analyze campaign performance metrics to measure ROI and optimize marketing efforts.
• Automated Workflows: Identify automated messaging opportunities, build and execute the automation, and monitor/adjust as needed.
• Event Marketing: Work closely with the trade show coordinator to make sure the company’s objectives are met at trade shows and other events.
• Webinars: Identify hot topics and then schedule, build, and promote webinars as a channel to generate leads and sales.
• Influencers: Craft a strategy that will encourage influencers to discuss our products and services with their various communities; identify new influencers; evaluate the current list of influencers regularly
• PR: Identify editorial opportunities with local, regional, and national media organizations.
• SMS: Integrate SMS messaging into automated workflows.
• Work with the Director of Marketing and Creative Lead to create compelling marketing materials when needed.
• Develop and maintain strong relationships with media partners, vendors, and other external stakeholders.
• Stay up-to-date with industry trends, best practices, and emerging technologies to drive continuous improvement and innovation.
• Prepare a weekly progress report
• Work with other marketing team members to help create content, collateral; make website changes or additions; assist with event marketing.
• Provide clear feedback and guidance to the design team, collaborators, and other team members, ensuring the quality and consistency of deliverables.
• Collaborate with the sales team to deliver sales tools as needed.
• Interface directly with customers, as needed, representing the brand.
• Plan and prioritize creative projects, ensuring they are delivered on time, within budget, and meet the required quality standards.
• Coordinate with external vendors, agencies, and freelancers when necessary.

Required Skills

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience (3+ years) in marketing management roles with hands-on experience with: ECommerce, eMail Marketing, Product Launches, Event Marketing, Copywriting, Social Media Marketing.
• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights.
• Excellent project management skills: Must be able to manage multiple projects simultaneously and meet deadlines.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with department team, company team, and customers.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Canva, to create high-quality marketing materials. If you are invited for an interview you will be asked to share a portfolio. If you do not have these skills, do not apply.
• Experience with marketing automation platforms (e.g., HubSpot preferred), CRM systems (e.g., Salesforce preferred), and eCommerce platforms (e.g., Shopify preferred).
• Solid understanding of digital marketing channels and tactics, including SEO, SEM, email marketing, and social media.
• Creative thinker; always thinking outside the box.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

The Sunstone Experience

Sunstone has been manufacturing specialized welding equipment for some of the biggest names in business for nearly 20 years. Our specialty is micro-welding. Whenever a tiny little weld is needed in just the right spot—that’s where we shine.

Any of the world’s largest computer manufacturers, the most dynamic aerospace companies, automotive leaders, esteemed jewelry brands, national laboratories, militaries, and thousands of smaller companies and hobbyist have purchased a Sunstone welder. We sell all over the world and it's not uncommon for members of our dealer and sales team to be visiting every part of the globe at any time.

In the last few years, permanent jewelry has become a significant focus for us. Sunstone manufactures the best selling permanent jewelry welder in the world as well as sells accessories, tools, chain, starter kits, and training to permanent jewelry artists all over the world.

Why work at Sunstone?

• You’ll do cool stuff. As a small company you’ll have opportunity to expand your experience and your portfolio. You’ll wear many hats and enjoy the benefits of learning new skills.
• We do cool stuff. Whenever a new rocket or satellite is launched, we may have had something to do with that. While much or what our customers do with our welders is confidential—even national secrets—you can take pride in knowing we’re helping to shape the future.
• We like to lead, rather than follow. Sunstone is leading and growing the latest trend in jewelry. Sunstone’s welders are the best-selling brand and recognized around the world for quality. In the industrial world, Sunstone leads the way by incorporating digital touchscreen control into each welder.
• We like the quiet. Located in Springville, Utah, you won’t fight heavy traffic getting to work. And you won’t jostle with thousands of others when looking for a bite to eat.
• We move fast. While the pace around town is a bit slower, we’re moving and shaking at the office. We’re launching new products and new initiatives all the time. Never a dull moment!
• We use the latest technology. Our tech stack includes Salesforce, Shopify, HubSpot, Fishbowl, Jira, SEMrush, Adobe Creative Cloud, Microsoft Office, and more. We let our team choose Mac or PC.
• We take care of our team. Sunstone team members enjoy a comprehensive medical plan, 401K retirement plan, health savings account, bonus programs, company celebrations, paid holidays, and paid time off.

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s):

• Are you proficient with Adobe Creative Suite and Canva?

Education:

• Bachelor's (Required)

Experience:

• eCommerce marketing: 3 years (Required)

Work Location: In person