Senior Digital Marketing Manager

Bel Air Resorts Group is a  25-year hospitality company  specializing in luxury resort development and operations across North America and the Caribbean. With properties in  Quebec, the Bahamas, and North Carolina , we're rapidly expanding our portfolio with two new developments currently underway.

Our Portfolio:

• Bel Air Tremblant (Quebec)
• La Palmeraie Bahamas (Harbour Island)
• Bel Air Bahamas
• Bel Air Asheville (North Carolina)

Digital-First Success:  We've built our entire business on digital marketing excellence—generating  100% of our revenue through online channels . With 10 active websites, nearly 40 sites developed over the years, and  95% direct bookings , we're proof that strategic digital marketing drives real business results.

Our Growth:

• 60+ team members across all properties
• 10-person corporate team in North Miami
• Strong brand reputation and market visibility
• Implementing cutting-edge AI booking technology

The Role

We're seeking a  Senior Digital Marketing Manager  who can own and execute our digital strategy across all properties. This is a hands-on leadership role for someone who combines strategic thinking with technical execution—not just a strategist, but someone who can build, implement, and optimize campaigns themselves.

You'll be responsible for:

SEO Strategy & Execution

• Develop and implement comprehensive SEO strategies across 10+ websites
• Conduct technical SEO audits and implement improvements
• Create content strategies that drive organic traffic and bookings
• Monitor rankings, traffic, and conversion metrics
• Stay ahead of algorithm updates and industry best practices

PPC Campaign Management

• Plan, build, and optimize Google Ads campaigns across multiple properties
• Manage substantial advertising budgets with ROI accountability
• A/B test ad copy, landing pages, and bidding strategies
• Analyze performance data and adjust campaigns for maximum bookings
• Expand into new platforms as opportunities arise

Website Design & Development

• Design and build landing pages using WordPress
• Optimize user experience and conversion paths
• Implement tracking, analytics, and conversion tools
• Collaborate with our team on website redesigns and launches
• Ensure mobile responsiveness and site speed optimization

Email Marketing

• Develop and execute email campaigns to our existing customer base
• Build automated workflows and segmentation strategies
• Analyze campaign performance and optimize for engagement

Social Media Marketing

• Grow our Instagram presence through organic and paid strategies
• Create content strategies that showcase our luxury properties
• Manage social advertising campaigns and influencer partnerships

AI & Innovation

• Work with our team to implement AI-powered booking enhancements
• Explore emerging marketing technologies and platforms
• Stay at the forefront of hospitality marketing trends

What We're Looking For

Required Experience & Skills:

5+ years  in digital marketing with proven results (hospitality/travel/real estate strongly preferred)

Expert-level SEO knowledge  – technical, on-page, off-page, and content strategy

Proven PPC expertise  – Google Ads certification preferred, track record of managing $40K+ monthly budgets

WordPress proficiency  – ability to build pages, customize themes, and implement plugins

Technical implementation skills  – Google Analytics, Tag Manager, Search Console, marketing automation platforms

Hands-on executor  – not just strategy, but someone who builds and implements campaigns themselves

Data-driven mindset  – comfortable with analytics, reporting, and ROI analysis

Email marketing experience  – Mailchimp, Constant Contact, or similar platforms

Social media marketing  – Instagram, Facebook, paid social campaigns

Bonus Points:

• Experience with booking engines or hospitality-specific platforms
• Familiarity with AI marketing tools
• Graphic design skills (Canva, Photoshop)
• Experience managing multiple brand websites simultaneously
• Bilingual (English/French or English/Spanish)

Personal Qualities:

• Self-starter who thrives with autonomy
• Detail-oriented with strong organizational skills
• Creative problem-solver who finds solutions, not roadblocks
• Comfortable working in a fast-paced, growing company
• Passionate about travel, hospitality, and creating exceptional guest experiences

What We Offer

  Competitive Compensation:  $100,000 base salary + performance-based bonuses

  Professional Growth:  Be a key player in a rapidly expanding hospitality group

Industry Perks:  Work in luxury hospitality with exposure to beautiful resort destinations

Ownership & Impact:  Your work directly drives bookings and business growth

Collaborative Culture:  Join a 10-person Miami team that values innovation and results

Resources & Tools:  Access to the marketing platforms and tools you need to succeed

Location:  North Miami office—work alongside our executive team

Why Join Bel Air Resorts Group?

This isn't a typical marketing role. You'll have the  autonomy to shape strategy , the  resources to execute , and the  visibility to see your direct impact  on a growing portfolio of luxury properties. If you're tired of being just a small piece of a large corporate machine and want to make a real difference, this is your opportunity.

You'll work with beautiful properties in world-class destinations, collaborate with a passionate team, and build marketing systems that drive millions in revenue. We're not looking for someone who needs hand-holding—we need a digital marketing expert who can hit the ground running and help us scale.

How to Apply

If you're a digital marketing professional who loves the technical side as much as the creative side, and you're ready to take ownership of marketing for a growing luxury hospitality brand, we want to hear from you.

To apply, please submit:

1. Your resume
2. A brief cover letter explaining why you're the right fit
3. Examples of your work (websites you've built, campaigns you've managed, results you've achieved)