Marketing Manager

Job Summary
Joining the team at an exciting time where the brand is rapidly expanding into women’s apparel, Adirondack Field’s Marketing Manager will oversee our sales, marketing, and partnership efforts. Reporting directly to the CEO, the Marketing Manager will develop and execute growth strategies to expand our wholesale and direct-to-consumer sales channels. Working from Adirondack Field’s flagship store in Lake Placid, this position will ensure the firm’s retail, digital, and wholesale channels are maximizing return on investment while growing top-line revenue.

Key Responsibilities:

· Create marketing and sales plans, including digital advertising (email, google ads, Meta, brand and influencer partnerships) based on expert knowledge of the product and a client-centric approach

· Manage KPI’s to develop and support business-driving strategies with high return on investment and a focus on profitability

· Analyze market trends, consumer data, and industry developments to identify new growth opportunities

· Build, lead, and mentor a high-performing sales team including seasonal store associates and field reps

· Ensure all store procedures are executed in a client-centered manner

· Communicate effectively and efficiently with the owners

· Pursue and secure wholesale partnerships with major retailers and boutiques

· Collaborate cross-functionally with product development and manufacturing

Other duties as assigned

Qualifications

• Proven experience in digital marketing, performance marketing, or related roles with a strong understanding of multichannel strategies.
• Proficiency in SEO techniques, social media marketing platforms, Google Analytics, Google AdWords, Facebook Advertising, and marketing automation tools.
• Skilled in content creation including copywriting for various formats such as blogs, emails, ads, and landing pages.
• Strong research skills to analyze market data and competitor activity for strategic insights.
• Ability to manage multiple projects simultaneously while maintaining attention to detail under tight deadlines.
• Excellent communication skills.

Join us as a Marketing Manager to lead innovative initiatives that propel our brand forward! Your expertise will shape impactful campaigns that connect with audiences worldwide while driving measurable business success.

Pay: $50,450.98 - $52,000.00 per year

Benefits:

• 401(k) matching

Work Location: In person