Director of Marketing
Full-time
Lauderdale Lakes, FL, US
About the job
Director of Marketing for a Skilled Nursing Facility
Job Summary:
We are seeking an experienced and innovative Director of Marketing to join our team at Palms Care Center in Lauderdale Lakes, Florida. As a key member of our leadership team, you will play a critical role in developing and implementing effective marketing strategies to promote our home health care services and facilities. If you are a creative and driven professional with a passion for marketing and a commitment to excellence, we encourage you to apply for this exciting opportunity.
Responsibilities:
- Develop and execute comprehensive marketing plans to increase brand awareness, drive patient referrals, and enhance our reputation in the community
- Collaborate with internal stakeholders, including clinical and administrative teams, to design and implement marketing campaigns that align with business objectives
- Conduct market research and analyze competitor activity to identify trends, opportunities, and challenges
- Create and disseminate internal and external communications, including press releases, social media posts, email campaigns, and print materials
- Manage and maintain our website, ensuring accuracy, relevance, and consistency with our brand identity
- Develop and maintain relationships with local media outlets, influencers, and community organizations to secure media coverage and promote our services
- Track and report on key performance indicators, including marketing metrics and patient outcomes
- Stay up-to-date with industry trends and best practices, and apply this knowledge to continuously improve our marketing strategies and tactics
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
- Minimum 2 years of experience in marketing for a skilled nursing facility.
- Proven track record of developing and executing successful marketing campaigns
- Strong understanding of marketing principles, including branding, positioning, and messaging
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and messaging
- Strong analytical and problem-solving skills, with the ability to interpret data and drive strategic decision-making
- Ability to work collaboratively as part of a team, with a focus on customer service and patient-centered care
What We Offer:
- The opportunity to join a dynamic and growing organization committed to setting standards in home health care
- A competitive salary and benefits package
- A collaborative and supportive work environment
- Professional development and growth opportunities
- The chance to make a meaningful difference in the lives of our patients and their families
How to Apply:
If you are a motivated and innovative marketer looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your application today and join our team at Palms Care Center!
****Attention****
Please see the link to the new Care Provider Background Screening Clearinghouse Education and Awareness website.
This site was implemented under the directive of House Bill 531 (2025).
As part of these requirements:
"Each specified Agency must include a clear and conspicuous link to the webpage on its website and provide the link in all job vacancy advertisements and posts by the qualified entity."
What this means for you: Any job announcement that requires a screening through the Clearinghouse must include a link to this website as of 1/1/2026.