Influencer Marketing Manager

About OhPretty

OhPretty is a modern women’s fashion brand focused on elevated, feminine dresses with a premium look and feel. Inspired by iconic silhouettes and runway trends, OhPretty is built for women who want to feel confident, polished, and effortlessly pretty. We are scaling fast and looking for an Influencer Marketing Manager to own and grow our creator strategy.

Role Overview

We’re looking for a hands-on Influencer Marketing Manager to build and scale OhPretty’s influencer engine across TikTok, Instagram, and UGC platforms. This role is highly performance-driven and focused on content that converts—from organic social to paid ads and website usage.

You will be responsible for sourcing creators, managing campaigns end-to-end, and turning influencer content into revenue.

Key Responsibilities • Build and execute OhPretty’s influencer & UGC strategy • Source, onboard, and manage influencers (nano → macro) • Run gifting, paid collaborations, and affiliate campaigns • Negotiate rates, contracts, usage rights, and whitelisting • Manage creator briefs, timelines, and deliverables • Repurpose influencer content for: • Paid ads (Meta & TikTok) • Website PDPs • Email & SMS campaigns • Track performance: CPA, ROAS, engagement, conversions • Manage influencer platforms (Aspire, Modash, Upfluence, etc.) • Build a scalable UGC pipeline for ongoing content • Stay ahead of TikTok & Instagram trends in women’s fashion

Qualifications • 2–5+ years of influencer marketing experience (DTC fashion preferred) • Strong TikTok & Instagram Reels expertise • Proven experience driving sales through influencer content • Comfortable managing 50–100+ creators per month • Strong negotiation and relationship-building skills • Experience working with Shopify, Meta Ads, TikTok Ads • Data-driven and ROI-focused

Nice to Have • Experience with Fashion Brands • International influencer campaigns

Pay: $50,000.00 - $100,000.00 per year

Work Location: Remote