Marketing Assistant Manager

Responsibilities

• Advertising & Collateral
• Provide recommendations for the media plan in order to maximize brand awareness and exposure
• Manage all retail and wholesale marketing material
• Constant search for new media partners
• Understanding of traditional and emerging marketing channels.
• Ensure advertising material are strictly followed HQ guideline.
• Maintain advertising calendar
• Public & Press Relations
• Support marketing director and department with product launches and brand initiatives
• Develop a strong relationship with local PR agency for ensuring Qualitative and Quantitative media coverage
• Manage all logistics and security requirements for product loans
• Support celebrities/influencers/tastemakers dressings
• Monitor press clippings and dressings
• Continuously monitor and analyze media coverage of competitors and industry trends
• Events
• Manage the planning, execution and follow-up of all events/initiatives/activations
• Ensure positive ROI’s with each event/initiative/activation across press, retail and wholesale
• Develop briefs and mood boards for events/initiatives/activations, as needed
• Identify and suggest new vendors including but not limited to: catering, production, florist, etc.
• Collaborate internal teams to identify and develop retail opportunities, such as events, sponsorships, and partnerships
• Proactively propose event concepts
• Social Media
• In collaboration with HQ, build strong influencer marketing strategies with a concentration in the US market
• Suggest collaborations with new influencer talent and friends of the brand
• Propose local influencer campaigns to drive brand awareness and engagement
• Support Lucrezia Buccellati’s Instagram channel
• Communication (Internal & External)

• Manage all internal and external communications, included but not limited to:

• Editorial coverage & talent dressings
• Inventory ppts (HJ/OAK and Bridal)
• Product News
• Advertising
• Holiday Communication
• Trainings
• Monthly recaps
• Finance & Administration
• Responsible to keep the brand image: brand guidelines, quality.
• Recommend new ideas to develop and improve per market the brand awareness and notoriety
• Mange onboarding and payment execution for all current and new vendors
• Follow up on Invoices for Media, Production and PR.
• Act as liaison between corporate, external partners, and retail teams
• Prepare marketing and PR reports and presentations

Qualifications

• Bachelor’s degree in marketing, communications or a related field
• 3 - 5 years of experience in marketing, communications or a related field
• Proficiency working with social media platforms and digital landscape
• Past event planning experience
• Ideal candidates should display an interest in the luxury industry, specifically jewelry
• Highly detail-oriented with strong time management skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced, often-changing environment
• Strategic thinker who can quickly adjust approach and priorities on a day-to-day basis
• Strong interpersonal skills, approachable, positive and flexible. Ability to work collaboratively and proactively with internal and external parties
• Self-starter, high degree of initiative and independence – not afraid to ask questions, take constructive feedback, lead new projects and “roll up your sleeves” for any task at hand
• Excellent computer skills in Microsoft Office (Office, Word, Excel and PowerPoint).
• Travel required based on the needs of the business

Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.

Expected Salary Range: $75,000 to $85,000 (annual)

This role is eligible for bonus.

Salary will be determined based on relevant skills and experience.