Brand Communications Sr Manager - Flavored Sparkling Beverages

Overview:

We are seeking a Senior Manager of Brand Communications to join the PepsiCo Beverages U.S. Communications team and support strategic PR and communications initiatives for Mountain Dew and the PepsiCo U.S. Beverages Flavors portfolio. The ideal candidate has a curiosity to understand the dynamic cultural landscapes and behaviors across the country, is passionate about sports and entertainment, and skilled at connecting brands with influential audiences through earned media. Reporting to the Brand Communications Director, this role will help develop and execute integrated communications plans, manage agency partners, and collaborate closely with marketing and cross-functional teams to amplify brand relevance and engagement. The Senior Manager will play a key role in driving awareness, trial, and cultural resonance for these iconic brands. Responsibilities:

• Strategic Planning & Execution: Support team in developing strategic communications plans aligned with brand objectives and marketing priorities.
• Media Relations & Storytelling: Cultivate relationships with media and influencers across sports, entertainment, F&B and lifestyle. Develop compelling narratives and media materials to drive earned coverage.
• Agency Management: Help oversee day-to-day agency activities, ensuring cost-effective programming and consistently flawless execution.
• Talent & Partnership: Provide strategic counsel on high-level partnerships and programs that include key talent and influencer deals, sports and media partnerships
• Insights & Measurement: Use analytics and consumer insights to optimize campaign performance and inform future strategies. Partner with Measurement & Reporting COE to implement & champion new measurement models and processes.
• Issues & Crisis: Stay informed of key issues and trends impacting the company and industry as well as current events that may impact programming. Assist in developing and executing brand-specific crisis management plans, when necessary.
• Cross-Functional Collaboration: Partner with marketing, corporate communications, and internal teams (legal, CX) to ensure alignment, protect brand reputation and avoid unnecessary risks.
• Internal Communications: Champion brand communications campaigns internally and partner with employee comms. teams to develop internal amplifications that will help drive employee awareness and engagement.

Compensation and Benefits:* The expected compensation range for this position is between $118,700 - $198,800.

• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications:

• 7+ years of PR experience managing brand communications in a fast-moving consumer goods category preferred; agency experience a plus
• A self-starter with a desire to learn
• Strong media relations skills including strategic planning, the ability to story-mine and pitch top-tier reporters
• Strong expertise in navigating influencer/talent/partnership programming and protocols
• Strong understanding of social media, including new and emerging channels and analytics
• Excellent oral and written communications skills – including presentations and media materials – and an ability to develop materials under tight timelines
• Proven track record of driving successful, insight-based, high-impact creative communications programs that deliver against brand business objectives, on time and within budget
• Proven ability to interact with, manage, and influence cross-functional teams and agency partners, and work in a matrixed environment
• Strong decision-making and problem-solving skills.
• Strong agency and/or client relationship management skills
• Excellent time management, organizational and project management skills
• BA in English, Communications, PR or related field preferred
• Some travel required

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Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

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