Social Media Manager

P.F. Chang’s is looking for a highly organized Social Media Manager to manage and grow our social media channels. In this role, you’ll manage all day-to-day social media aspects for our brand. You’ll be responsible for managing P.F. Chang’s content calendar, concepting social ideas, planning social campaigns, producing and editing social content, writing copy and publishing all social content across our channels. While this position is not responsible for all community management, you will be responsible for monitoring UGC and commenting on specific social media content as we look to engage with our community. You will also be supported by freelance content creators.

What You'll Do:

• Managing content calendar and publishing all social content across our channels
• Writing social post copy, reposting UGC, and engaging with our online community
• Developing and pitching fun creative ideas for our social media platforms
• Translating social and cultural trends into fun engaging social content (including memes, trends, and other timely pop-culture moments)
• Delivering impactful, optimized social first assets that are platform specific
• Visiting our restaurants and shooting content for TikTok, Instagram, and other social platforms as well as capturing content onset of photo shoots
• Working with marketing team to brainstorm fun ideas for social media that ladder back up to our larger business goals and marketing calendar
• Working closely with leadership on platform strategies, social media reporting, influencer marketing campaigns and the most effective ways for us to show up online
• Creating impactful social media content that drives forward our social and brand KPIs and business objectives (follower growth, social engagement, brand awareness and sales)
• Building out our influencer gifting and seeding program in partnership with our social media lead
• Replying to DMs and some community management support in addition to working with our community management agency

What You'll Bring:

• 3-5 years of hands-on experience managing brand social media channels, including content strategy, calendar management, publishing, and performance optimization across platforms such as Instagram, TikTok, and Meta
• Knowledge of editing tools like Adobe, Capcut, Canva, TikTok, Premiere, etc
• Knowledge of publishing tools like Emplifi, Sprout Social, and Meta Business Suite
• Familiarity with social listening tools and responding in real time
• Comfortable being on camera and behind the camera, working with talent and showing up on P.F. Chang’s TikTok and Instagram
• Strong writing skills and knowledge of online trends and social media platforms
• Experience making memes and quick low-fi social media content that is highly sharable
• Familiarity with influencer marketing and working with content creators

Benefits We Offer:

• Comprehensive Benefits: Medical, dental, vision and 401(K) starting on the 1st of the month following the hire date.
• Paid Vacation and Sick Time: 20 days per calendar year for full-time Global Support Center team members, prorated for new hires.
• Paid Holidays: 12 company-selected holidays plus 2 floating holidays per year.
• Competitive Pay & Performance Incentives: Annual bonuses based on Company performance.
• Professional Development: Tuition reimbursement for job related programs.
• Lucky Cat Meal Card: Preloaded meal card for use at any corporate-owned P.F. Chang’s location.
• Exclusive Discounts: Access exclusive employee discounts.
• Supportive Community: Financial assistance through the Lucky Cat Fund during hardships for qualifying team members.

Why work for us?

Because it’s more than a job. We are passionate people doing meaningful work, motivated by our purpose: To Celebrate Life. Family. Food.

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