Social Media Manager, Cosmetology

Job Summary:

ASCP/AHP is seeking a creative, trend-savvy Social Media Manager to own and elevate its cosmetology social presence across platforms. You’ll be responsible for building community, increasing brand visibility, driving organic growth, and shaping how both ASCP and AHP show up for beauty professionals.

You’ll partner closely with the Vice President of Cosmetology and Marketing, and the Senior Content Marketing Manager to deliver strong brand storytelling, membership growth, and social-first campaigns. This role is all about creating engaging content, connecting authentically with beauty pros, and using data to grow our brands.

This position is salaried, full-time, and exempt from overtime, reporting to the Senior Content Marketing Manager, with no direct reports.

About Professional Assist Corporation

We are Professional Assist Corporation (PAC), a professional membership organization consisting of four associations: Associated Bodywork & Massage Professionals (ABMP), Associated Skin Care Professionals (ASCP), Associated Hair Professionals (AHP), and Associated Nail Professionals (ANP). We help our members, professionals in these four fields, build successful careers and businesses by providing liability insurance coverage, continuing education, industry magazines, business and marketing tools, legislative advocacy, and more. We're dedicated to helping our members build and maintain successful practices, and our business philosophy is summed up by our motto: expectmore.

We have a talented, dedicated staff who collaborate to support our members. We invest in people and resources to produce benefits that meet and exceed individual and professional expectations. We’ve previously been named one of The Denver Post’s Top Workplaces, and we’re dedicated to maintaining employee engagement and loyalty.

PAC is situated in the foothills west of Golden, Colorado, in the Genesee area. We have a beautiful view of the

spectacular Colorado high country. We embrace a hybrid work environment. We work at the office on Tuesdays, Wednesdays, and Thursdays, and we offer employees the option to work from home on Mondays and Fridays.

Core Responsibilities:

Social Strategy & Execution

• Develop and execute a cohesive social media strategy for ASCP and AHP’s channels, aligned with growth, engagement, and membership goals.
• Identify cross-over opportunities for multi-licensed professionals.
• Fully own the content calendar—ideate, write, design, publish, and optimize content across Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Build a strong, active community by responding to comments and DMs, surfacing member stories, and engaging with stylists, barbers, estheticians, and industry accounts.
• Engage in social listening to help boost audience understanding and trust.
• Actively manage community interactions to maintain a positive, brand-aligned presence and escalate audience concerns when needed.

Influencer & UGC Program

• Identify, recruit, and nurture relationships with educators, creators, and brands.
• Source, curate, and repurpose UGC.
• Manage small, boosted post budgets.

Analytics & Growth

• Partner with the data analyst to define goals, interpret performance metrics, and measure impact across channels.
• Use insights, experiments, A/B testing, and platform trends to improve metrics.
• Build monthly reporting that clearly communicates learnings.

Cross-Team Collaboration

• Work closely with design, comms, marketing, and education teams to amplify campaigns, summits, launches, and community initiatives across ASCP and AHP brands.
• Coordinate with the marketing team to support integrated campaigns where social plays a role.

Additional Responsibilities

• Monitor emerging trends in the beauty industry, platform algorithms, aesthetics, and creator culture.
• Travel occasionally for trade shows, events, and on-site content capture.
• Make an estimated 30 expired member outreach calls per week to help members renew their membership

Job responsibilities and requirements may be modified at the company's discretion to meet changing business needs.

Knowledge, Skills, and Abilities:

• Willingness to wear multiple hats and grow with the role.
• Fluency across Instagram, YouTube, Facebook, LinkedIn (TikTok a plus).
• Strong copywriting and visual communication skills with the ability to produce social-first creative.
• Understanding of UGC, creator partnerships, and influencer marketing.
• Ability to track and interpret social analytics to inform decisions.
• Comfortable moving between strategy, content creation, and hands-on execution.
• Proficiency with social scheduling tools (Later and Sprout Social preferred).
• Highly organized, self-directed, and able to manage competing priorities.

Qualifications:

Please include a link to your creative portfolio with your application and resume.

Ideal candidate will have:

• Ability to be a collaborative team player with a willingness to shift from high-level critical thinking to the necessary tasks required to complete the job.
• Bachelor’s degree in marketing, advertising, or related field.
• 2-4 years of experience in a social media or content creation role.
• Proven ability to conceptualize and produce social content (reels, TikToks, carousels, graphics).
• Ability to efficiently design on-brand assets in Canva.
• Passion for supporting creative entrepreneurs and beauty professionals.
• Excellent interpersonal, verbal, and written communication skills
• Ability to project manage multiple channels simultaneously

Benefits/Compensation:

• Comprehensive health insurance including group medical, dental, vision, life, accident, and disability options
• Paid time off (PTO) accrues per hour worked; you can earn up to 17 days of PTO in the first year. PTO accruals increase after 2 years of employment (up to 20 days per year) and after 10 years of employment (up to 23 days per year).
• Eight paid standard holidays
• One paid day to volunteer annually
• Eligible for a two-week paid sabbatical after 5 years of employment
• Immediate 401 (k) participation with up to 5% company match
• Inclusive workplace—an Equal Opportunity Employer
• $400 annual Beauty and Wellness Allowance

For this salaried, exempt position, the compensation range is $60,000 - $70,000 per year.

Applicants must be authorized to work for any employer in the United States of America. We are currently unable to sponsor or take over sponsorship of an employment visa, and we are not enrolled in the E-Verify program.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Experience:

• Social media management: 3 years (Required)

Ability to Commute:

• Golden, CO 80401 (Required)

Work Location: Hybrid remote in Golden, CO 80401