Digital Marketing & Web Performance Manager

Digital Marketing & Web Performance Manager

Full-Time | In-Office | San Antonio, TX

About the Role

CKC Custom Homes is seeking a Digital Marketing & Web Performance Manager to own and manage our full digital ecosystem. This role is responsible for paid advertising, SEO strategy, website performance, CRM administration, analytics, and attribution; ensuring our digital efforts drive qualified leads, measurable ROI, and scalable growth.

This is a hands-on, execution-focused role. You will actively manage Google and Meta Ads, maintain and optimize our WordPress websites, administer our GoHighLevel CRM, and ensure every lead is properly tracked, routed, and reported from first click through conversion.

This is not a social media or content creation role. Candidates whose primary background is social media management, content creation, or influencer marketing will not be considered.

Key Responsibilities

Performance Marketing & Paid Media (Google & Meta)

Own and manage Google Ads campaigns, including Search and Local Services Ads (where applicable)

Optimize campaigns based on lead quality, conversion performance, and ROI

Implement and maintain conversion tracking across GA4, Google Tag Manager, and CRM events

Monitor and report on CPL, CPQL, conversion rates, and overall lead performance

Scale, refine, or pause campaigns based on performance insights

Lead SEO strategy to maintain and grow top search visibility in key markets

WordPress Website Management

Build, maintain, and optimize WordPress websites (pages, forms, plugins, updates)

Create and manage landing pages tied directly to paid advertising campaigns

Ensure site performance, technical SEO structure, and ongoing troubleshooting

Support conversion rate optimization across key pages

GoHighLevel CRM & Marketing Systems

Build and maintain workflows, automations, pipelines, and lead routing

Ensure accurate tracking from ad click form submission CRM reporting

Maintain data hygiene, system organization, and CRM integrity

Support dashboards, reporting, and performance insights

Reporting & Collaboration

Provide regular performance reporting to the Director of Sales & Marketing

Collaborate on landing page optimization and system improvements

Support scalable systems as the company continues to grow

Reporting Structure

Reports directly to the Director of Sales & Marketing

No direct people management responsibilities

Works cross-functionally with leadership, operations, and sales teams

Required Experience & Skills

Proven experience managing Google and Meta Ads with a focus on lead generation

Strong WordPress experience (site builds, forms, plugins, landing pages)

Demonstrated success developing and executing SEO strategies that drive visibility, traffic, and performance

Hands-on experience with GoHighLevel CRM

Advanced knowledge of GA4, Google Tag Manager, and conversion tracking

Strong analytical, systems-oriented mindset

Highly detail-oriented, organized, and process-driven

Preferred Qualifications

Shopify experience

Experience in luxury homebuilding, real estate, interior design, or architecture

Agency background

Requirements

Must be based in San Antonio, TX

Comfortable in a hands-on, execution-focused role

Why Join CKC

CKC Custom Homes is a luxury custom home builder and design brand built on craftsmanship, personalization, and an elevated client experience. We are a close-knit, collaborative team that values creativity, innovation, and delivering excellence without compromise.

This role plays a pivotal part in shaping our growth, supporting sales and marketing through strong systems, thoughtful strategy, and performance-driven execution. You’ll have the opportunity to make a real impact, working with a brand that values intention, precision, and building something truly meaningful.