UJZ Foods is a combination of two long established protein companies. Uncle John’s is a fresh and smoked sausage processor located in Tampa, Florida. Uncle John’s features brand name products under the banners of Uncle John’s, Garcia, Atlanta Sausage Company, and Realtree. The Garcia brand dates back to the 1960’s and the Uncle John’s brand to the 1970’s. Uncle John’s was acquired by the current investors in 2022.

The Zummo Meat Company was created in 1908 in Beaumont, TX and manufactures high quality, fresh and smoked sausage and boudin. The organization also offers jambalaya and dirty rice products. Zummo was acquired by the current investors in September of 2023. The two organization were integrated and now managed as a single entity known as UJZ Foods. The combined organization has top line revenue of roughly $75M. The combined brands also rank as a top ten manufacturer nationally in the dinner sausage space.

The vision of the organization is to grow from a regional manufacturer to a super-regional and ultimately a national player in the sausage and adjacent spaces. To accomplish this growth plan, the organization must build out additional commercial capabilities. To date, the investment in brand building and marketing programs has been limited and growth has come primarily through acquisitions of smaller, regional players. With a new owner and senior management in place, the organization seeks to add a marketing manager to create and execute brand strategies and campaigns.

SUMMARY

The Marketing Manager will report to the Vice President of Marketing and R&D. The marketing manager will have the opportunity to build brand positioning, new campaigns and innovation pipelines. They will own the execution of new product launches, social strategy and experiential brand events. The Marketing Manager will be a valued cross-functional partner, collaborating with sales, finance, R&D and operations to deliver products, selling materials and marketing campaigns to the market.

Responsibilities and Duties

× Champion (both internally and externally) the company brands, including the vision, positioning, and values, ensuring that they manifest powerfully in all of the customer and market-facing experiences.

× Own the social strategy for brand accounts, developing and executing a content calendar that reflects each brand’s personality and resonates with consumers.

× Lead the execution of brand campaigns, collaborating with agencies and internal partners to deliver breakthrough campaigns that increase brand awareness and affinity.

× Support brand strategic planning through in-depth understanding of business performance, consumer trends and retail/foodservice marketplace dynamics.

× Support innovation ideation sessions by understanding consumers’ problem to solve and partnering with insights to brief attendees on consumer needs.

× Lead the commercialization of new products by collaborating with cross functional partners and developing product launch strategies to drive trial and repeat

× Analyze KPIs and metrics to track effectiveness of media mix. Make recommendations on keyword, ad unit type and A/B testing to optimize performance.

× Partner with the sales team to create compelling product selling stories, leveraging consumer insights and storytelling capabilities.

× Own influencer strategy, recommending influencers that align with brand strategies and deliver content to maximize reach with consumer targets.

× Other duties as assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

CORE COMPETENCIES

× Commitment to company values and ethics.

× Dependability: personally responsible, completes work in a timely manner, and performs tasks accurately.

× Motivation: must maintain a positive attitude and strong work energy.

× Initiative: plans work and carries out tasks without detailed instructions, prepares for problems or opportunities in advance, undertakes additional responsibilities.

× Management: must possess coaching and development skills.

× Organization: very detailed oriented and always prepared.

× Analytical Skills: must be able to use data to determine cause and effect for complex problem solving.

× Communication: excellent interpersonal and oral and written communications skills.

× Authentic passion for brand building, new product introduction, delicious food, and fun with your team and colleagues

× A hands-on marketer who will effectively convert ideas to an execution plan and drive it to completion

EDUCATION and/or EXPERIENCE

× Bachelor’s degree in marketing with 3-5 years of experience, MBA preferred.

× Strong knowledge of CPG marketing tactics and marketing fundamentals.

× Excellent project management skills

× Strong analytical skills with experience analyzing data from Circana or SPINs

× Familiar with Google Ads, Meta and retail media platforms

× Familiar with new product commercialization processes

× Experience with Adobe Photoshop is a plus

× Ability to manage multiple projects and meet deadlines

× Proven track record of delivering measurable business results

× Excellent interpersonal and presentation skills; comfortable presenting to senior leaders

PHYSICAL DEMANDS

The physical demand and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to walk and talk or hear. The employee is occasionally required to stand and taste or smell. The employee is frequently required to sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

While performing the duties of this job, the employee is inside a central heated and air-conditioned office building. There may be a need to enter and walk through a manufacturing setting and wear appropriate PPE. The noise level in the work environment is moderate.

Pay: $90,000.00 - $110,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance

Work Location: In person

Marketing Manager

About the job