Influencer Coordinator (Mandarin Speaker Preferred)

Influencer Coordinator

About KPM

KPM is a New York-based branding and marketing agency that helps domestic and international clients navigate the North American market through tailored marketing strategies and localized execution. Our core services include market research, brand strategy, social media operations, and localized promotional campaigns. We support clients in building strong, culturally relevant brands by combining strategic insight with on-the-ground execution. By fostering cross-industry and cross-cultural collaboration, we help brands connect authentically with their audiences and unlock long-term growth opportunities.

Position Overview

We’re seeking an Influencer Coordinator to manage and grow KPM’s influencer marketing initiatives across food, beverage, and lifestyle brands. This role is perfect for someone who thrives in relationship-building, enjoys managing multiple moving parts, and has a sharp eye for digital trends.

As an Influencer Coordinator, you will oversee influencer outreach, track collaborations, and ensure smooth execution of campaign deliverables. You’ll work closely with internal teams to align influencer activations with brand strategies and help measure campaign success.

Key Responsibilities

• Identify, source, and vet influencers (KOLs & KOCs) that align with client brand values and campaign goals.
• Manage influencer outreach, negotiations, contracts, and scheduling.
• Draft clear influencer briefs outlining campaign expectations, deliverables, and timelines.
• Track influencer content submissions and ensure deliverables meet brand guidelines.
• Coordinate with internal creative and strategy teams for campaign alignment.
• Maintain and update influencer databases, performance reports, and campaign trackers.
• Support on-site influencer activations and event coordination when needed.
• Monitor social trends and identify new opportunities for influencer partnerships.

Qualifications

• 1–2 years of experience in influencer marketing, social media, or PR (agency or F&B experience a plus).
• Strong written and verbal communication skills.
• Highly organized with attention to detail and ability to manage multiple campaigns simultaneously.
• Familiarity with influencer marketing tools and platforms (e.g., Grin, AspireIQ, Upfluence, or similar).
• Proficient in Google Workspace (Docs, Sheets, Drive).
• Passion for food, beverage, and lifestyle marketing.
• Mandarin Chinese language skills a plus, but not required.

What We Offer

• Hands-on experience managing influencer campaigns for leading F&B and lifestyle brands.
• Exposure to strategy development, event activations, and influencer negotiations.
• Opportunity to build strong industry connections and shape brand narratives.
• Growth opportunities within the agency.

Job Type: Full-time, Contract

Expected Hours: 40 per week

Schedule: 8-hour shift

Work Location: In person

Job Type: Full-time

Pay: $16.50 - $18.00 per hour

Work Location: In person