Social Media Specialist (In-House)

InnoVision Marketing Group (IMG)

San Diego, CA | In-Office

At InnoVision Marketing Group, proudly known as

The Anti-Agency®

, social media is not handled lightly. It is brand stewardship, strategic execution, and content discipline rolled into one. A Social Media Specialist at IMG is not just managing posts. They are shaping perception, driving engagement, and helping brands show up consistently and confidently in the public eye.

We are looking for a Social Media Specialist who brings strong platform instincts, content sensibility, and the ability to think beyond the calendar. Someone who can execute at a high level, contribute meaningfully to content creation, and help elevate how brands show up socially.

This role sits between strategy and execution. You will own day-to-day social media performance across multiple accounts while contributing ideas, guidance, and leadership to how content is planned, created, and published.

What You’ll Do

As a Social Media Specialist, you will manage social media execution with greater autonomy and responsibility while helping shape content direction and performance.

Your responsibilities include:

• Owning day-to-day social media execution across assigned client accounts
• Managing and refining content calendars to ensure strategic alignment and consistency
• Writing, editing, and approving captions that reflect brand voice and platform nuance
• Contributing to content ideation and helping shape compelling, platform-native content
• Supporting and, when appropriate, creating original social content including short-form video concepts, captions, and simple visual storytelling
• Collaborating closely with creative, PR, and account teams to align messaging and timing
• Monitoring engagement, comments, and messages and responding or escalating appropriately
• Identifying performance trends, opportunities, and areas for improvement
• Supporting influencer, partnership, and campaign activations
• Ensuring all content is accurate, approved, and intentional before publishing
• Maintaining clean documentation, approvals, and content libraries
• Assisting with performance reporting, insights, and recommendations
• Staying current on platform changes, algorithm shifts, and best practices

This role requires strong judgment, confidence in decision-making, and an understanding that social media success is built through consistency, restraint, and smart execution.

What Makes a Great Team Member at IMG

We can teach tools. We cannot teach instincts, accountability, or standards. The Social Media Specialists who succeed at IMG consistently demonstrate:

• Detail-obsessed execution. Nothing goes live without a final check.
• Strong platform instincts. You understand what works and why.
• Brand fluency. You adapt tone and voice without losing identity.
• Content sensibility. You know what stops the scroll without chasing trends.
• Confidence with restraint. You post with intention, not impulse.
• Clear communication. You keep teams aligned and informed.
• Accountability. You own your channels, results, and decisions.
• Coachability. You welcome feedback and apply it quickly.
• Team-first mindset. You collaborate and elevate the group.
• High integrity. You understand the responsibility of managing public-facing brands.

Experience & Skills

• 3 to 5 years of hands-on social media experience preferred
• Experience managing multiple brands or accounts simultaneously
• Strong writing and editing skills with a clear understanding of brand voice
• Demonstrated ability to contribute to or create compelling social content
• Experience with short-form video, reels, stories, or platform-native formats is a strong plus
• Familiarity with social media scheduling, analytics, and reporting tools
• Comfort working in a fast-paced, deadline-driven environment
• Agency or integrated marketing experience is a plus

Why InnoVision

At IMG, social media is built in-house and treated as a strategic discipline, not an afterthought. You will work side by side with creative, PR, and digital teams in real time, with high standards and clear expectations.

If you understand that social media is both an art and a responsibility, take pride in clean execution, and want to help shape how brands show up every day, this role was built for you.

*PLEASE NOTE: InnoVision is a firm believer of promoting from within, which provides tremendous opportunity for your career advancement. We demonstrate this with the statement*

that every team member of InnoVision’s management team has advanced to their current positions of Directors and Vice Presidents through promotions.

Please note this job description is not designed to cover or contain a comprehensive

listing of activities, duties or responsibilities that are required of the

employee for this job. Duties, responsibilities and activities may change at

any time with or without notice.

InnoVision LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age, sexual orientation, veteran and/or military status, protected medical leaves (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, reproductive health decision-making, political affiliation, and/or any other status protected by state or federal law, and will not be discriminated against on the basis of disability. We are committed to providing a workplace that is inclusive and welcoming to all individuals, regardless of their background or beliefs.

$19.23 - $26.44