Marketing and Influencer Growth Specialist

Vara Juice is looking for a creative, motivated Influencer Marketing & Community Growth Specialist to help us experiment, explore, and execute new marketing ideas as we expand our franchise footprint.

This role is ideal for college seniors, recent graduates, or early-career marketers who want real responsibility, real results, and the opportunity to build a name for themselves inside a fast-growing franchise brand.

You won’t just be managing influencers — you’ll be helping shape how Vara Juice grows at the local community level .

What You’ll Do

This role goes beyond posting content. It’s about building relationships, testing ideas, and driving measurable growth .

Core Responsibilities

• Research and identify local influencers and content creators for each Vara Juice location (TikTok, Instagram, Facebook, Snapchat)
• Evaluate influencer audiences, engagement rates, reach, and brand alignment
• Build and maintain strong relationships with influencers and community creators
• Coordinate influencer collaborations, promotions, and in-store activations
• Track performance using promo codes, QR codes, links, and in-store redemptions
• Analyze campaign results and optimize based on real ROI
• Stay up to date with social media trends and local marketing opportunities
• Support franchise locations with store-level marketing and community growth ideas
• Work closely with management to scale what works across all locations

What Success Looks Like

• Consistent foot traffic driven by influencer and community marketing
• Clear ROI tied to influencer campaigns and promotions
• Strong local brand presence around each store
• Creative ideas that turn into real executions
• Lower marketing waste through smarter tracking and testing
• Repeatable systems that work across multiple locations

Who We’re Looking For

• College seniors or recent graduates strongly encouraged
• Hungry, ambitious, and eager to prove themselves
• Creative thinker who isn’t afraid to test new ideas
• Comfortable with social media platforms and influencer culture
• Organized, self-motivated, and results-driven
• Strong communication and relationship-building skills
• Bonus: experience with local businesses or multi-location brands

You do NOT need years of experience.

We care more about creativity, initiative, and execution than résumés.

What We Offer

• Opportunity to grow with a fast-expanding company

• Creative freedom and impact on brand growth

• Competitive compensation

• Potential for long-term growth within the company

Why This Role Is Different

• Real ownership from day one
• Your ideas directly impact store traffic and sales
• Exposure to franchise growth and scaling
• Creative freedom with real accountability
• Clear path to a larger marketing leadership role