Influencer Marketing & Community Engagement Manager

Location: New York, NY

Type: Hybrid

Reports to: Vice President, Brand & Marketing

Role Overview

The Manager of Influencer Partnerships & Community Engagement will be both a strategist and an ideas generator, responsible for reinventing how HealthyBaby builds relationships with parents and amplifies its mission. This role goes beyond traditional influencer marketing: it’s about finding unconventional, scalable ways to partner with voices, networks, and communities that share HealthyBaby’s values of health-first, safety, science-led, and advocacy. The ideal candidate is as comfortable brainstorming bold new partnership ideas as they are executing the details of influencer campaigns and grassroots activations.

Key Responsibilities

• Innovative Partnership Development

• Identify unconventional platforms, voices, and networks (beyond standard influencer tiers) where HealthyBaby can stand out
• Develop creative partnership concepts — from advocacy-driven collaborations to cross-industry alliances — that expand reach and credibility
• Generate fresh, scalable ideas that differentiate HealthyBaby in a crowded influencer landscape.

• Influencer Strategy & Execution

• Build a curated ecosystem of partners, including parent creators, thought leaders, healthcare professionals, and cultural advocates
• Manage influencer campaigns from sourcing through reporting, ensuring alignment with HealthyBaby’s mission and storytelling
• Experiment with new formats (e.g., educational livestreams, advocacy campaigns, surprise-and-delight activations).

• Community Engagement

• Cultivate partnerships with parent groups, advocacy organizations, and grassroots communities
• Create programs that drive deeper trust and long-term loyalty, not just short-term impressions
• Serve as a HealthyBaby ambassador in parent-focused networks, online and offline.

• Content & Campaign Integration

• Partner with Social Media & Content Development Manager to co-create stories that blend influencer voices with brand narrative
• Ensure campaigns feel authentic and community-driven, not transactional.

Qualifications & Skills

• 5–8 years of experience in influencer marketing, community management, or partnerships for consumer brands (ideally babycare, maternal care, health & wellness, or beauty)
• Strong network understanding of influencer and creator relationships, ideally in parenting, health and wellness, or lifestyle
• Experience negotiating and managing influencer contracts, budgets, and deliverables. Experience working with an agency partner
• Excellent communication, relationship-building, and project management skills
• Strong understanding of digital and social platforms, with a pulse on creator trends
• Entrepreneurial thinker with a passion for breaking molds and finding unconventional paths to scale
• Curious, bold, and willing to experiment with new formats, voices, and platforms
• Comfortable being both strategic and executional in a lean, fast-paced environment

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