Social Content Creator

As our Social Content Creator , you’ll be at the forefront of bringing Dorel Juvenile’s brands to life across TikTok + Instagram through scroll-stopping short-form content. This role is ideal for someone who can concept, shoot, and edit content that feels culturally fluent, parent-relevant, and brand building. You’ll collaborate cross-functionally across key areas of our team to ensure content aligns with brand priorities, product storytelling, and campaign moments.

This is a fast-paced, hands-on creative role that blends content creation, on-camera storytelling, and platform-native editing. You’ll be hands-on with product + trends, attend brand shoots, and become an on-camera presence for select brands. You’ll primarily shoot in your own home / everyday environments — leaning into natural, real-life spaces that feel native to how parents actually consume content. You must live on social, understand pacing, hooks, and retention, and know how to stop a scroll in under 3 seconds — with a strong pulse on TikTok, Reels, and emerging short-form formats.

This position does not support immigration sponsorship now or in the future .

Key Responsibilities :

• Concept, script, shoot + edit short-form content optimized for Reels/TikTok

• Quickly identify, react to, and activate trending formats, sounds, and cultural moments

• Submit content briefs (concepts, scripts, shot lists) for approval prior to filming

• Serve as on-camera talent regularly – comfortable speaking directly to camera and acting as a recognizable face

• Repurpose creator UGC + influencer content to maximize usage across owned channels

• Write short social-first copy for VO scripts, text overlays, and on-screen hooks

• Partner closely with the Social Media Manager, Specialist and Brand Team on planning, creative direction, and campaign storytelling.

• Collaborate cross-functionally with key internal partners to align content with brand priorities, product messaging, and broader campaign objectives.

• Attend brand shoots + quarterly social-first micro shoots to capture evergreen and launch content

• Deliver consistent asset volume tied to monthly priorities, launches, and seasonality

• Maintain organized asset libraries + file systems for clean handoffs to publishing

• Travel as needed for brand shoots, campaigns, and on-location content capture

Education, Experience and Skills :

• Bachelor's degree in business, marketing, communications preferred with relevant digital marketing work experience

• 1-3 years of hands-on experience producing social-first video content (brand, agency or creator side)

• Strong knowledge of TikTok + Instagram trends, pacing, hooks, text overlays, and retention tactics

• Proficient in CapCut, Adobe Suite and/or other editing tools

• Excellent short-form storytelling instincts (how to land a hook fast + keep attention)

• Highly visual + detail-oriented creative sensibility

• Experience pitching concepts + writing short scripts/shot outlines for short-form video

• Comfortable filming yourself, speaking directly to camera, and being an on-screen personality for brand content

• Able to execute quickly in fast-moving environments and pivot based on social trends/performance

• Highly organized, able to manage multiple concepts + versions in a clean workflow + handoff structure

• Comfortable using AI tools to streamline ideation, scripting, editing prep, and content workflow (where it makes sense creatively)

• Curiosity for parent culture + an eye for social content opportunities in real everyday moments

**MUST be able to share a portfolio with recent short-form content examples (TikTok/Reels) that demonstrate editing ability, on-screen presence, and creative POV**

Salary range posted:

$60,000 – $80,000