TikTok Specialist
Full-time
Costa Mesa, CA, USA
About the job
TikTok Specialist
Full Time - Onsite in Costa Mesa, CA - $60,000-$80,000 per year (with potential bonus)
Company Description:
WOLFpak, a family-owned backpack brand that began its journey in 2020 from a humble garage in Southern California. In just four short years, it has grown into a globally recognized name, thanks to the founders’ relentless drive and vision. Known as a trendsetter in the market, WOLFpak offers innovative designs with a stylish twist and a range of fresh colorways. Their signature personalized patches let you express your individuality, while their bags seamlessly blend cutting-edge design with the ability to tell your story and carry your gear. For more information, check WOLFpak.com
Role Description:
This is a full-time, on-site role as a TikTok Specialist at WOLFpak in Costa Mesa, CA. The TikTok Specialist will be responsible for developing and executing our TikTok strategy, driving engagement, and growing our presence on the platform. This includes creating compelling content, managing TikTok LIVES, overseeing the TikTok Shop, implementing campaigns, coordinating with affiliates, scheduling and managing content creation staff, and ensuring all activities align with WOLFpak's brand identity and marketing goals. The role requires a deep understanding of TikTok's ecosystem and a proactive approach to leveraging its features for brand growth.
Qualifications:
- Proven experience and deep understanding of the TikTok platform, including its algorithm and trends
- Demonstrated experience in managing and executing TikTok LIVES, Shop operations, and ad campaigns
- Experience with affiliate marketing strategies and influencer collaborations on TikTok
- Ability to schedule, train, and manage content creation staff or a team for TikTok initiatives
- Strong creative vision for developing engaging video content tailored for TikTok's audience
- Excellent analytical skills to track performance, optimize content, and report on key metrics
- Ability to work in a fast-paced environment and adapt to rapidly changing platform features
- Strong communication and organizational skills
- A portfolio of successful TikTok campaigns or managed accounts demonstrating platform expertise is a plus.
Skills: TikTok Strategy, Content Creation, TikTok LIVES, TikTok Shop Management, Digital Campaigns, Affiliate Marketing, Staff Management, Brand Storytelling, Social Media Analytics, Trend Analysis, Video Editing (TikTok-native).