Media Strategist

Additional Considerations (if any):*

At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other. Job Description: Job Title: Media Strategist

Department: Marketing FLSA: Salary Revision Date: 12/2025 General Function: The Media Strategist is responsible for planning, executing and optimizing paid media campaigns across digital and traditional channels to drive business objectives. This role manages day-to-day campaign operations, collaborates with internal and external partners, and ensures that campaigns are delivered on time, within budget, and with performance targets in mind. Reporting Relationships: Accountable and Reports to: Director, Paid Media Direct Reports: None Primary Responsibilities: Campaign Execution & Optimization* Develop and implement comprehensive media strategies that align with marketing goals and brand objectives.

• Launch and manage paid media campaigns across platforms including Google Ads, Meta, YouTube, Display, Programmatic, and local broadcast or print (if applicable).
• Monitor performance and implement optimizations to improve KPIs such as ROAS, CTR, CPC, CPA, and brand lift.
• Oversee trafficking, tracking, and QA of creative assets and pixels/tags.

Budget Management* Manage media budgets by campaign, track pacing, and flag over/underspend.

• Ensure campaigns align with financial goals and deliver strong return on investment.

Cross-Functional Collaboration* Partner with brand marketing, creative, social, influencer, and e-commerce teams to align on objectives and deliverables.

• Coordinate with agencies and media partners as needed.

Reporting & Insights* Develop regular performance reports and insights to inform stakeholders.

• Translate data into actionable recommendations to improve future media strategies.

Process & Documentation* Maintain campaign documentation, timelines, and media plans.

• Contribute to playbooks and best practices.

Qualifications* Bachelor’s degree in Marketing, Advertising, Communications, or related field.

• 5–7 years of experience in media planning and buying, preferably in-house or agency-side.
• Hands-on experience with media platforms such as Meta Ads Manager, Google Ads, DV360, and campaign tracking tools.
• Strong analytical skills with experience in Excel, Looker Studio, or similar reporting tools.
• Excellent organizational, communication, and project management skills.
• Ability to manage multiple campaigns and priorities simultaneously.

Preferred Qualifications* Experience in retail, grocery, CPG, or e-commerce environments.

• Familiarity with attribution modeling, incrementality testing, or MMM.
• Working knowledge of third-party data providers, DSPs, and advanced targeting strategies.

Competencies* Strategic Thinking: Ability to develop long-term media plans that align with business goals.

• Analytical Acumen: Comfortable working with data to evaluate performance and inform decision-making.
• Communication Skills: Excellent verbal and written communication for internal collaboration and external negotiations.
• Attention to Detail: Ensures accuracy in media buying, reporting, and budget management.
• Deadline-Driven: Consistently meets project deadlines and campaign launch dates while maintaining high-quality work.
• Adaptability: Stays flexible in a fast-paced and changing media environment.
• Collaboration: Works well across departments and with external vendors to execute integrated campaigns.
• Project Management: Strong organizational skills with the ability to manage multiple campaigns simultaneously.

Are you ready to smile, apply today.Employment is contingent upon the successful completion of a pre employment drug screen.