Marketing Director

About Elevate Entertainment

At Elevate Entertainment, we believe in creating more than just events—we craft unforgettable experiences and lasting memories. Our team of missional, creative, and relentlessly committed professionals transforms weddings, corporate functions, and private parties into transcendent moments. We’re not just a company; we’re a community of passionate individuals who see our work as an opportunity to serve the world through our gifts. If you’re driven by purpose, excellence, and the desire to make a lasting impact, we want you on our team.

Role Overview

As the

Marketing Director

, you will be the strategic leader behind Elevate’s marketing efforts, ensuring our brand stands out in a competitive market. You’ll oversee everything from brand positioning and client education to reputation management and digital marketing. Your work will directly contribute to rebuilding our reputation, attracting premium clients, and delivering on our mission to create incredible experiences and forever memories. You’ll collaborate closely with leadership, sales, and creative teams to ensure marketing efforts align with business goals and client needs.

The Ideal Candidate

You are

missional

and see your work as a calling to serve others through your gifts. You are

creative

, always seeking innovative ways to elevate our brand, and

enthusiastic

, bringing energy and passion to everything you do. As a

strong communicator

, you excel at building relationships and ensuring clarity across teams. You are

detail-oriented

and

adaptable

, thriving in a fast-paced environment where no two days are the same. Above all, you are

relentless

in your commitment to excellence, ensuring every client experience is nothing short of transcendent. You’re a natural problem-solver who can navigate challenges with grace and professionalism, always keeping the client’s experience at the forefront.

Key Responsibilities

• Develop and execute Elevate’s overall marketing strategy to drive growth, brand differentiation, and client acquisition across multiple markets.
• Manage

Brand Strategy and Positioning

, ensuring consistent messaging, visuals, and tone that reflect our mission of transcendence and community impact.

• Lead

Client Education and Value Communication

through targeted campaigns, educational content, and sales enablement tools to help clients understand the premium value of our services.

• Oversee

Digital Marketing and Online Presence

, including:

• Managing SEO/SEM to improve visibility for key search terms (e.g., “Springfield MO wedding DJ”).
• Running PPC campaigns (e.g., Google Ads) to target high-intent clients.
• Optimizing the website for user experience, mobile responsiveness, and conversion.
• Handle

Reputation Management

, crafting public statements and proactively managing brand perception to build trust and address challenges.

• Collaborate with leadership on

Influencer and Partnership Marketing

to strengthen relationships with wedding planners, venues, and industry leaders.

• Optimize

Customer Journey Mapping and Personalization

, ensuring a seamless, premium experience from discovery to booking.

• Supervise

Client Relationship Management (CRM) and Retention

efforts, including email marketing, referral programs, and post-event follow-ups, supported by the sales and customer service teams.

• Monitor marketing performance through data analytics, adjusting strategies to maximize ROI and client acquisition.

Required Skills & Expertise

• Proven experience in marketing strategy, brand management, and reputation management, with a track record of rebuilding or enhancing brand perception.
• Strong background in crafting public statements, managing crises, and proactively shaping brand narratives.
• Expertise in digital marketing, including:
• WordPress

for website management and content updates.

• Google Ads

and

SEO/SEM

for driving traffic and optimizing search performance.

• Google Workspace

for team collaboration and productivity.

• Email creation and automation

tools (e.g., Mailchimp, HubSpot) for nurturing leads and retaining clients.

• Motion

for creating engaging video and animation content (preferred).

• Basic knowledge of

Canva

and

Adobe

tools (e.g., Photoshop, Illustrator), though advanced design skills are not critical as we have a dedicated designer on staff.

• Exceptional communication and leadership skills, with the ability to collaborate across teams and manage multiple projects.
• A strategic mindset with a passion for data-driven decision-making and continuous improvement.
• Bonus Skills:
• Skilled in using AI tools (e.g., ChatGPT, Jasper) for strategic marketing development, campaign ideation, or automation workflows.
• Familiarity with

GoHighLevel

(ideal but not required) for CRM and marketing automation.

Compensation

• Salary Range:

$75,000 - $85,000

• Includes performance-based incentives tied to key marketing outcomes, such as client acquisition and brand reputation improvement.