Paid Social Media Manager

The Social Media Manager is responsible for planning, activating, and optimizing paid social campaigns across platforms like Meta, LinkedIn, TikTok, and Pinterest. The ideal candidate will bring 3+ years of agency experience, a passion for performance marketing, and the ability to turn data into actionable insights.

Core Responsibilities

Campaign Planning & Activation

• Develop paid social strategies that align with client goals and integrated media plans.
• Set up and activate campaigns across Meta, TikTok, LinkedIn, Pinterest, and emerging platforms, ensuring accuracy and adherence to best practices.
• Set up optimization strategies to maximize performance through creative testing, audience segmentation, and bid strategy refinement.
• Manage campaign budgets to adhere to weekly or monthly pacing goals, forecast spend outcomes, deliver accurately against planned spend.
• Manage influencer programs, overseeing deliverables and budgets.
• Monitor and manage campaign-related comments and messages, ensuring timely and thoughtful responses.

Data Analysis & Reporting

• Analyze paid social performance to identify trends, insights, and opportunities.
• Create and maintain dashboards in Google Looker Studio, ensuring data is presented clearly and actionably.
• Provide clients with regular reporting and recommendations backed by data.

Collaboration & Communication

• Partner with media planning, creative, and account teams to ensure paid social campaigns complement broader strategies.
• Engage with platform reps to take advantage of new tools, features, and betas.

Innovation & Growth

• Stay current on social media trends, algorithms, and emerging advertising opportunities.
• Propose and test new approaches to drive efficiency and performance

Key Competencies

• Proficiency in paid social platforms such as Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, and others.
• Strong communication and collaboration skills.
• Detail-oriented with strong organizational abilities.
• Ability to manage budgets, billing, and authorizations effectively.

Qualifications

• Bachelor’s degree in media, marketing, or related field preferred.
• 3+ years of experience in digital media planning and buying, with a focus on social.