Field Marketing Coordinator

United Aesthetics Alliance (UAA): Edina Plastic Surgery & Skin Artisans Field Marketing Coordinator – Minneapolis/ St. Paul Area (Hybrid) At United Aesthetics Alliance (UAA), we are dedicated to empowering our medical professionals and staff at leading plastic surgery practices and med spas nationwide. We believe that when people feel confident in their own skin, they’re free to live with purpose. As a rapidly growing company, we are building a best-in-class platform through exceptional partnerships, innovative services, and a culture rooted in excellence.

Position Summary

UAA is seeking a Field Marketing Coordinator based in the Minneapolis–St. Paul area to provide on-site support for our local plastic surgery and med spa practices at Edina Plastic Surgery and Skin Artisans. This role will focus heavily on social media content collection, event marketing, and community-based initiatives—critical activities that elevate brand presence, attract new patients, and build loyalty.

The Field Marketing Coordinator will work closely with the centralized corporate marketing team and collaborate with local practice leadership to bring campaigns to life at the practice level. This role offers strong growth potential as UAA continues to expand in the region. This position is ideal for someone early in their marketing career with a strong interest in social media and event marketing.

This role requires flexibility for occasional evenings and weekends to support events and community activations.

Key Responsibilities

On-site Content & Compliance

• Capture high-quality photo and video content during physician and provider features, patient-approved treatments, and events
• With local practice leadership, optimize patient consent workflows for photo/video and testimonials; maintain secure storage of releases and HIPAA compliance
• Maintain standards for before-and-after photography in coordination with providers
• Upload organized assets to shared libraries and follow approval workflows

Event Marketing & Community Activation

• Execute event logistics including practice operations collaboration, vendor coordination, run-of-show, and day-of social coverage
• Identify & support grassroots efforts such as pop-ups, neighborhood outreach, and sponsorships
• Set up lead capture at events and submit post-event reports
• Build relationships with local gyms, salons, wellness studios, and luxury retailers for co-marketing opportunities

Reputation & Local SEO

• Maintain Google Business Profile, posting to GBP and local listings, aligned to corporate guidelines and local practice collaboration
• Post to local Facebook community groups to increase visibility and engagement; and support social listening and community engagement across channels

Influencer, Community Partnerships & PR Support

• Assist with nurturing local influencer relationships and coordinating collaborations within corporate guidelines
• Support PR efforts by identifying local media opportunities and coordinating with corporate and local practice leadership for alignment. - - Help manage gifting, disclosure compliance, and performance tracking for influencer partnerships

Vendor Collaboration

• Build strong relationships with local representatives of key vendors (injectables, skincare, devices)
• Stay informed on vendor promotions, co-marketing opportunities, and educational events
• Communicate opportunities to corporate marketing and assist with execution at the local level
• Coordinate local photographers, videographers, printers, and event vendors within approved budgets

Employee-Generated Content (EGC) Enablement

• Foster and support staff on creating authentic, on-brand content
• Ensure EGC aligns with brand standards and compliance requirements

In-Practice Marketing & Staff Enablement

• Ensure in-practice signage, seasonal merchandising, and promotional materials are current and on brand
• Support local staff awareness of marketing promotions and campaigns
• Keep provider bios, service one-sheets, marketing calendars and event scripts accurate and updated for practice and corporate unity

Performance & Reporting

• Track local KPIs such as review velocity, voice of the patient, UGC volume, and event performance
• Submit weekly insights to corporate marketing, including recommended actions and local opportunities

Brand & Messaging

• Maintain luxury brand standards across every local touchpoint
• Draft quick-turn copy for local promos, staffing updates, operational notices, and event scripts, aligned to brand voice

Operational Alignment

• Partner with practice administrators on promo calendars, provider availability, service launches, and scheduling
• Communicate operational changes that affect marketing to corporate and recommend local adjustments
• Monitor and surface patient feedback and Voice of Customer insights that elevate the experience

Required Knowledge, Skills, And Abilities

• Bachelor’s degree in marketing, communications, or related field preferred
• 1–3 years of marketing experience, ideally with social content creation and event execution
• Experience in medical aesthetics, beauty, luxury retail, or hospitality is a plus
• Proficiency with Canva for creating branded assets and quick-turn designs
• Proven photography and videography skills; light editing proficiency
• Solid copywriting ability and comfort responding directly to patients or posting directly to social platforms when needed
• Familiarity with Instagram, Facebook, TikTok, Google Business Profile, and basic marketing platforms
• Experience with Excel and PowerPoint
• Highly organized with strong attention to detail and ability to manage multiple priorities
• Polished communication style, confident working with providers, staff, and patients
• Willingness to drive to multiple practices within the Minneapolis–St. Paul region
• Passion for patient experience and luxury brand standards

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.