Marketing Specialist

Sprout is looking for a curious, creative, and collaborative marketer to join our small but mighty team. The ideal candidate loves writing, has a genuine interest in parenting, works well with others, values consistency, and is eager to learn and grow.
You’ll create content, support photoshoots, help launch products, collaborate with designers and production, and maintain our website.
Responsibilities will evolve alongside your interests and strengths. We provide internal training to support this growth, with opportunities for increased compensation as you take initiative and expand your skill set.
Sprout is a growing small business, which means real ownership, real impact, and real opportunities to grow. We value thoughtful work, clear communication, strong documentation, and continuous learning. The right candidate enjoys structure but isn’t afraid to help build it, takes initiative, and cares deeply about supporting parents with honesty and intention.

Roles & Responsibilities

• Create content that addresses parents’ needs and inspires their parenting journey. Topics may include: sleep & rest, feeding & cooking, fine & gross motor development, literacy, and shared family experiences
• Maintain meaningful connections with customers through thoughtful communication
• Record, review, and analyze performance data across channels to inform decisions and improve outcomes
• Follow and improve established standards and processes
• Bring true value to our audience with a customer-focused perspective and voice
• Support product launches from start to finish, including market and competitor research, photography, SEO and keyword research, launch planning, and coordination with internal teams

What we're looking for

• 2+ years relevant experience or education (fields such as writing, marketing, graphic design, photography/video, or a related field)
• Strong writing skills- able to communicate succinctly and persuasively while staying grounded in our mission: helping parents create spaces that foster independence, creativity, and resilience in children
• Experience collaborating on photoshoots or content production beyond writing (styling, shot lists, mood boards, minor editing experience)
• Open to feedback, eager to improve, and interested in both learning from others and sharing knowledge with teammates
• Ability to follow existing processes while clearly documenting work, learnings, and improvements so the team can move faster and smarter over time
• Clear communicator who can collaborate with designers, production, and leadership to move projects forward efficiently
• High attention to detail. Any piece of content you write, design, or edit may be seen by over 100,000 people
• Strong follow-through. Able to take projects from idea to execution while meeting timelines and quality standards
• Experience with SEO fundamentals (keyword research, on-page optimization, content planning), or strong interest in learning and applying them
• Familiarity with basic analytics tools (GA, Klaviyo, Shopify, or similar)

Nice to have

• Ideally having direct photoshoot experience (lighting, editing, in-depth camera experience, videography experience, video editing)
• Familiarity with parenting and education frameworks (including Montessori, RIE, Reggio-Emilia, Forest Schools, Waldorf, etc.)
• Familiarity with online parenting culture (blogs, popular approaches, influencers/mom bloggers)

Hours and Compensation
$23-$26.50 DOE. Compensation can increase over time as you grow into new skills, with internal training provided. Relevant prior experience aligned with our training areas will be considered in the initial offer.Full-time: 40 hours per week in-person.

Benefits

• Paid time off
• Parental leave
• 401k
• Profit sharing
• Dental Insurance, Health Insurance, Life Insurance, Vision Insurance, Supplemental Insurance
• Telehealth
• Employee discount
• Tuition reimbursement
• Discounted gym membership

Company Profile
At Sprout, our mission is to help people create environments that foster Creativity, Independence, & Resilience & help them to Witness the Wonder of the growth that happens in those spaces.
Founded in 2011, Sprout strives to follow a lean manufacturing philosophy & continuously works to improve its people. Our staff cares deeply about each other & our customers, & is excited to take on new challenges. We are curious about what we don’t know, we seek to understand deeply & to learn from our mistakes. We are proud to design, make, & support our products as a cohesive team working all under the same roof here in the USA.

Job Type: Full-time

Pay: $23.00 - $26.50 per hour

Benefits:

• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Paid time off
• Parental leave
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Application Question(s):

• Please include a link to your portfolio or links to any projects that you have completed.
• Is there anything you bring to the table that you want us to know that we might not be seeing in a professional resume?
• Which of your passions align with this position?

Experience:

• Marketing: 2 years (Required)

Work Location: In person