Social Media and Marketing Manager

Job Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts. The ideal candidate will be responsible for developing and executing comprehensive social media strategies, enhancing brand visibility, and engaging with our online community across multiple platforms. This role requires a creative thinker with strong analytical skills, proficiency in digital marketing tools, and a passion for storytelling through visual and written content. The successful candidate will play a vital role in shaping our brand identity and driving customer engagement through effective social media management and marketing campaigns.

Responsibilities

• Develop, implement, and manage social media strategies across platforms such as Facebook, Instagram, Tic Tok and others to increase brand awareness and engagement.
• Create compelling content including graphics, videos, blog posts, and photography that align with brand voice and marketing goals.
• Utilize tools like Adobe Creative Suite (Photoshop, Illustrator) and video editing software to produce high-quality visual content.
• Manage social listening to monitor brand reputation, industry trends, and customer feedback; respond appropriately to foster positive relationships.
• Conduct keyword research and SEO optimization to enhance content visibility on search engines.
• Manage paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI.
• Use analytics tools such as Google Analytics and Web Analytics platforms to track campaign performance, analyze data trends, and generate reports for continuous improvement.
• Schedule posts using social media management tools like Hootsuite or Buffer; ensure consistent posting schedule.
• Collaborate with the public relations team to coordinate outreach efforts and maintain positive public perception.
• Engage in relationship management by interacting with followers, influencers, partners, and customers to build a loyal community around the brand.
• Stay updated on the latest digital marketing trends, platform updates, and emerging technologies to keep strategies current.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), video editing software, and graphic design principles.
• Familiarity with social media management tools such as Hootsuite or Buffer.
• Knowledge of SEO best practices, keyword research, web analytics (Google Analytics), and e-commerce platforms.
• Strong understanding of social listening techniques and public relations strategies.
• Experience with Facebook Advertising and other paid digital advertising channels.
• Excellent content creation skills including writing, proofreading, photography, and video production/editing.
• Ability to analyze data insights to inform strategic decisions; comfortable working with web analytics tools.
• Exceptional communication skills with an emphasis on branding consistency and relationship management.
• Creative mindset with the ability to develop innovative campaigns that resonate with target audiences. This role offers an exciting opportunity for a passionate marketing professional eager to influence brand growth through creative storytelling and strategic digital initiatives while working in a collaborative environment committed to excellence in digital marketing practices.

Job Type: Part-time

Pay: $500.00 per month

Work Location: Remote