TikTok Shop – Business Strategy & Resource Management Manager

Responsibilities About the team

With the rapid expansion of TikTok Shop's business in the US market, the Creator & Partner ecosystem has continued to grow on a large scale, becoming a core driver of the platform's transaction growth. Currently, the business is in a critical phase of "large-scale growth + refined operations," facing multiple core demands including optimizing resource allocation efficiency, maximizing budget effectiveness, and managing cross-scenario costs. On one hand, it is necessary to achieve precise matching of core resources such as budgets and traffic among Creators and Partners through scientific resource management strategies to avoid resource waste. On the other hand, it is essential to establish a sound ROI analysis system and data insight capabilities to quickly respond to changes in market trends, competitor dynamics, and consumer needs, providing strong support for business decisions. Meanwhile, as various cost expenditure scenarios become increasingly diversified, there is an urgent need for professional talents to build a standardized policy review and resource monitoring mechanism to ensure compliant and efficient business operations.

To further strengthen the core competitiveness of "data-driven + strategic implementation" and promote the high-quality growth of the Creator & Partner ecosystem, this resource management position is specially established. It aims to address business growth bottlenecks and achieve the strategic goals of "high growth, high return, and high compliance" through professional resource coordination, analysis, and optimization capabilities.

Responsibilities

- Manage resources for the TTS US creator and partner business, including but not limited to budget package management and allocation, infrastructure of ROI comparison as well as related analysis, policy review related to various cost expenses, etc, on at least a weekly basis to track and review if the performance generates satisfactory ROI against targets, and to propose betterment strategy accordingly.

- Strategic Planning: Design and execute comprehensive resource management strategies to optimize budget allocation, traffic distribution, and resource utilization, driving growth and efficiency across TikTok Shop US Creator and Partner.

- Resource Optimization: Monitor business strategy effectiveness and optimize resource allocation to support business objectives within constraints.

- Business Impact: Deliver measurable growth or cost optimization through strategic initiatives.

- Strategic Excellence: Develop innovative frameworks with deep E-Commerce understanding.

- Execution: Take ownership from planning to delivery with continuous improvement.

Qualifications Minimum Qualifications:

- Bachelor's degree in Business, Marketing, Data Science, or a related field, or equivalent practical experience.

- 5+ years of experience in e-commerce operations, business strategy, or creator/content management, with demonstrated experience driving growth through influencer or creator partnerships.

- Strong ability to analyze business metrics, define and track KPIs, and translate data into actionable insights to drive performance and growth.

- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.

Preferred Qualifications:

- Strong analytical mindset with high attention to detail; able to break down complex problems, identify underlying drivers, and surface actionable opportunities.

- Experience in business analysis or resource management within large-scale transactional platforms, such as B2C e-commerce; experience in cross-border or content-driven e-commerce is a plus.

- Able to effectively prioritize competing initiatives and maintain strong ownership in ambiguous situations.

- Proactive, self-motivated, and results-oriented, with demonstrated experience supporting new initiatives or early-stage (0–1) projects.

- Experience working with e-commerce creators, partners, or related ecosystem stakeholders is a plus.

About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

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Diversity & Inclusion​

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​

TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA\-request​

Job Information 【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $106400 - $273600 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).​

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

For Los Angeles County (unincorporated) Candidates:​

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​

3. Exercising sound judgment.​