[Remote] Manager, Affiliate and Influencer Marketing

Note: The job is a remote job and is open to candidates in USA. Finance of America helps homeowners unlock the potential of their retirement through unique reverse mortgage options. The Manager of Affiliate and Influencer Marketing is responsible for growing the affiliate lead acquisition channel and building an influencer marketing stream, managing relationships, optimizing performance, and collaborating with various teams to drive strategic growth.

Responsibilities • Manages day-to-day relationships and performance of affiliate partners, including top-tier publishers, networks, and lead sources • Negotiates commission structures, partner terms, and incentives that align with business and performance goals • Develops channel roadmaps for affiliates and influencers, including seasonal opportunities, new partnerships, and testing strategies • Monitors lead quality, conversion performance, pacing, and ROI from affiliate sources; optimize based on data and partner trends • Works closely with analytics, product, and web dev teams to ensure accurate tracking, attribution, and performance reporting • Leads the strategy, implementation, and scaling of a new influencer marketing program across micro- and macro-influencers • Sources, vets, negotiates, and manages influencer relationships to align with audience targeting, messaging goals, and acquisition objectives • Coordinates influencer campaigns with creative and paid teams to ensure brand alignment, funnel integration, and regulatory compliance • Collaborates cross-functionally with other channel managers to ensure affiliate and influencer strategies are integrated with broader marketing plans • Stays ahead of industry trends, tools, and innovations in affiliate and influencer marketing to inform strategy and maintain a competitive edge • Builds and delivers reporting dashboards, performance updates, and actionable insights to internal stakeholders • Proposes experiments and performance tests (e.g., new payout models, incentive tests, content partnerships) and iterates on successes • Performs other duties as assigned

Skills • Minimum 5 years of experience in affiliate marketing, partnerships, or influencer marketing roles, and a minimum 3 years of experience in supervising a team • Demonstrated success managing affiliate programs, optimizing acquisition through third-party lead partnerships, and launching new marketing channels • Strong negotiation, contract, and relationship management skills • Hands-on experience with performance tracking, lead quality analytics, attribution models, and fraud monitoring tools • Excel proficiency, including pivot tables, v-lookups, and data analysis for channel optimization • Comfortable partnering with web development, analytics, and creative teams to align on performance goals and data needs • Excellent cross-functional communication and project management skills • Bachelor's Degree • Marketing, Business, Communications, or a related field • Experience in financial services, mortgage, or other regulated industries preferred

Benefits • Health • Dental • Vision • Life insurance • Paid time-off benefits • Flexible spending account • 401(k) with employer match • ESPP

Company Overview • Finance of America Reverse LLC dba Finance of America (NMLS 2285) is the consumer brand and reverse mortgage operating subsidiary of its parent company, Finance of America Companies Inc. It was founded in 2013, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is http://www.financeofamerica.com.