Digital Coordinator

Job Summary: This position will be onsite and will be responsible for executing all social media activity as well as aiding in the daily operations on our brand consumer websites to assist in the expansion of our digital channels. Essential Functions:

• Execute all Social Media marketing strategies by monitoring appropriate data, trends, and best practices
• Execute a monthly social media content calendar promoting themes, events, and sweepstakes that align with overall brand initiatives
• Execute day-to-day operations of social media platforms, including but not limited to Facebook, Instagram, YouTube, and Pinterest
• Conduct ongoing social media market research and channel development, demonstrating thought leadership based on a keen understanding of the current social landscape
• Assist in the approval of brand relevant creative
• Partner and work closely with the digital marketing and all levels of the organization to enhance social media offerings and best practices
• Collaborate with Digital Marketing Analyst to execute influencer campaigns
• Perform marketing related duties and responsibilities as assigned by leader

This is not an exhaustive list of duties or functions and may not necessarily comprise all the "essential functions" for purposes of the ADAWho You Are* Curious and passionate about all things social media marketing; can easily turn a concept into compelling content

• “Chronically online” personality who is always keeping up with the latest social media trends across Facebook, Instagram, TikTok, Pinterest, and YouTube and able to apply trends to brand content
• Creative, comfortable in front of the camera and willing to be in content, and eager to learn
• Possess the self-awareness to be the voice of a brand, and thoroughly understand our target customers, including their cultural references and social spheres of influence & interests

Knowledge, Skills & Abilities:* Experience posting from and working in Facebook, Instagram, TikTok, Pinterest, and YouTube platforms in addition to their professional tool counterparts (Meta Business Suite, TikTok Business Center, Pinterest Business Hub, YouTube Creator Studio)

• Experience editing photo and video content in social media platform or other tools (currently utilize Canva, CapCut, Photopea)
• Excellent writing, grammar, and proofreading skills
• Proficient in MS Office
• Ability to prioritize, multi-task, and excellent attention to detail
• Goal and achievement oriented
• Available 35-40 hours per week

**Physical Requirements:*Office worker Prolonged periods of sitting at a desk and working on a computer.

• Must be able to lift to 15 pounds at times.