Chief Marketing Officer

About Passive

At your level, career decisions aren’t about escaping a job — they’re about pursuing impact. Passive makes that exploration frictionless. In seconds, you can surface roles aligned to your trajectory, tailor a resume automatically, and evaluate opportunities privately — without recruiters, noise, or wasted cycles. It's a smarter way to stay open to what’s next while remaining fully focused on the work in front of you.

The Role

We’re looking for a Chief Marketing Officer to define and lead Passive’s entire growth and brand engine. This is a foundational executive role responsible for building awareness, demand, and trust at scale — across consumer and enterprise audiences.

You’ll own the narrative, the channels, and the systems that turn Passive into the default career platform for high-performing professionals. You’ll work directly with the CEO and CTO to translate product value into market pull and to build a brand that people recognize, trust, and talk about.

This is not a “run campaigns” role. This is a category-defining leadership role for someone who knows how to turn product truth into market gravity.

What You’ll Own

Brand & Positioning

• Define Passive’s brand strategy, voice, and narrative across all channels.
• Establish Passive as the trusted career platform for passive, high-performing professionals.
• Build long-term brand equity while driving near-term growth.

Growth & Acquisition

• Own B2C growth strategy across organic, paid, influencer, and content channels.
• Design and optimize lifecycle marketing, referrals, and premium conversion.
• Partner closely with Product to drive activation, engagement, and retention loops.

Go-to-Market Leadership

• Lead consumer GTM strategy for launch and scale.
• Support B2B GTM messaging for employer and ATS-partner distribution.
• Align marketing strategy with product launches, partnerships, and revenue goals.

Team & Systems

• Build and lead a world-class growth and marketing organization.
• Establish scalable systems for experimentation, attribution, and performance measurement.
• Set KPIs across CAC, LTV, conversion, retention, and brand lift.

Who You Are

• 10+ years of senior marketing leadership experience (CMO, VP Marketing, or equivalent).
• Proven success scaling consumer or marketplace products — ideally with subscriptions or PLG motion.
• Deep understanding of brand, growth, and performance marketing — you know when to invest in each.
• Strong product intuition and ability to translate complex value into simple, compelling messaging.
• Comfortable operating in ambiguity and building from zero.
• Belief that the hiring and career ecosystem is broken — and ambition to fix it.

Why Join Passive

• Massive opportunity: A $67B market across consumer and enterprise hiring.
• Founding-level impact: Shape the brand and growth engine from the ground up.
• Experienced founding team: Deep expertise across HR tech, ML, SaaS, and scaled systems.
• Meaningful equity: Real ownership in a company built to scale globally.
• Mission that matters: Help millions of professionals access better opportunities — quietly, confidently, and on their terms.