Social Media & PR Intern

About the Marketing Department: The Backroads Marketing team is powered by strong collaborators, visionaries and creative minds who bring decades of knowledge and experience to showcase the fun-filled seamless adventures our guests love. You’ll be bringing your imagination, strong work ethic and critical eye for detail to a dedicated group of team members who are passionate about sharing the joys of active travel with both returning guests and brand-new audiences. The department is comprised of several teams, which include the below:* Direct Mail & CRM: Engages past and prospective guests through targeted email campaigns and personalized direct mail, leveraging data to drive bookings and loyalty.

• PR & Partnership: Builds brand awareness and credibility through media outreach, strategic partnerships and influencer collaborations to expand Backroads’ reach.
• Website Management: Oversees the website’s content, functionality and user experience to ensure seamless navigation, accurate information and optimized conversion.
• Brand, Content, Community: Responsible for the creative design, content and social media presence for the Backroads brand.

By joining the Marketing team at Backroads, you’ll be part of a group that values building innovative people processes and fostering a positive, inclusive employee experience. About the Role: The Social Media & PR Intern will play a key role in supporting the Marketing and Public Relations teams through content creation, storytelling and media research. In this role, you'll help craft engaging social content for Instagram, Facebook and Pinterest, write compelling copy, and stay on top of trends to help shape our content strategy. On the PR side, you’ll research media opportunities, help maintain press lists, draft pitches and support the coordination of influencer and ambassador collaborations. You may also contribute to drafting press materials, monitoring press coverage, gathering assets for media requests and pitching the media. What You’ll be Doing:* Creating fresh, innovative content primarily for Instagram, Facebook and Pinterest.

• Assembling, publishing and scheduling social posts across platforms while maintaining a consistent brand voice.
• Staying up to date on social media and PR trends, best practices, and industry news - and bringing forward ideas to strengthen our content and outreach strategies.
• Supporting PR activities such as researching media opportunities, maintaining press lists and assisting with media outreach.
• Helping source, review and organize visual assets for both social content and PR needs.

What You’ll Need to be Successful:* Currently enrolled at an accredited university or college, majoring in Marketing, Communications, Public Relations, or a related field.

• Strong knowledge of social media platforms, including TikTok, Instagram, Facebook, and Pinterest, with an understanding of trends and best practices.
• Interest in and/or experience with PR, media outreach, or influencer collaborations
• Creative mindset with excellent written and verbal communication skills, and a passion for storytelling and connecting with audiences.
• Excellent written and verbal communication skills.
• Passion for travel and the Backroads' mission.

Work Environment* On-Site, Berkeley, CA

• 4 days in-office, 1 day work from home
• Full time, 40 hours per week
• Summer internship from early May - mid August (We are NOT flexible on timeline)

Interview Process:* Recruiter Screen (30-minutes)

• Hiring Manager Video Interview (30-minutes)
• Department or Team Lead Video Interview (15-20 minutes)

About Backroads: At Backroads we’re passionate about connecting our guests with so many of the most beautiful places in the world. We use our four-plus decades of expertise to create exceptional biking, hiking, and multi-adventure trips in over 50 countries for people wanting a deeper and richer travel experience. We travel on land as well as by small luxury ships on active river and ocean cruises. Our trips are for all ages – including dedicated itineraries just for families. We are known for our unwavering attention to quality. We have a dynamic work environment and a strong company culture. Why Backroads: At Backroads, we value every single member of our staff, and we’re proud to offer a dynamic work environment that enables growth. Your colleagues will be some of the most dedicated, competent, active, and fun people you will ever meet. A job at Backroads is unlike any other job you will ever have – you will be challenged, you will be inspired, and you will be gratified. No matter what you do here, you will be part of something that makes us all proud – delivering authentic, enriching, and often profoundly life-changing experiences. On top of all that, we have some pretty great benefits and perks! For example our US office employees receive:* Comprehensive medical, dental, and vision insurance

• 401(k) with company match, flex plan, and parental leave
• Generous paid time off, 8 paid holidays, and additional time off to go on Backroads trips!
• Complimentary trips and trip discounts for employees, and trip discounts for employees’ friends and family!
• Outdoor industry discounts and deals
• Alternative commuter incentives for biking, walking, carpooling, or using public transportation to get to work
• Wellness programs and regular lunchtime bike rides and yoga

Backroads is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary Ranges: $23.08 - $28.85 At Backroads, we uphold a commitment to transparency and fairness within our hiring process, particularly regarding compensation. The salary range posted for each role applies to both employment offers and employees actively working in the role. New hires are typically offered a starting salary between the minimum and midpoint of the range to ensure there is continued opportunity for salary progression during your employment at Backroads, reflecting our commitment to rewarding ongoing dedication, high performance, and significant contributions to our team. This approach not only supports our budgeting strategy but also our intention to foster an environment that encourages long-term growth and strong relationships between Backroads and our valued employees. Our office roles are onsite in our Berkeley headquarters, unless specifically noted as 'available for remote'. We do allow one work-from-home day a week, as well as one work-from-anywhere week per year. This pay range is intended for in-person work in our Berkeley, CA headquarters. Pay ranges for remote-eligible roles will be subject to adjustment based on the geolocation of the employee.

FROM OUR FOUNDER

I can't imagine a better way to travel the world than under your own power and in the company of like-minded adventurers. Sure, Backroads provides superb accommodations and meals, amazing Trip Leaders and unforgettable local encounters. But whether you’re sticking with the group or breaking off on your own, all of our planning and support are ultimately aimed at one simple thing: giving you the flexibility you need to discover the world on your own terms. Tom Hale, Founder & President