Marketing & Operations Manager (Event Management, Project Management,Social Media Management)

About Green Acres

Green Acres Food Truck Park is a fun outdoor venue right on the Greenbelt in Downtown Boise. We host rotating food trucks, live music, yard games and fun community events where people can eat, drink and enjoy being outside. Green Acres is kid-friendly, dog-friendly and a casual place to hang out for all ages. Green Acres was started in 2021 by wife & husband team, Anny & Sean Frampton. They have recently added their 2nd child to their family and are excited to make the 6th season of Green Acres the best one yet.

Summary of The Role:

Green Acres is a unique business with many moving parts including aspects of operating an event venue, bar, ice cream shop, food court and music venue all wrapped into one business. We are looking for an extremely organized, driven and adaptable person to be our Marketing & Operations Manager, which will be a vital role to our team.

This cross-functional role will work directly with the owners to assist and take lead of the daily operations of Green Acres and behind the scenes work which include social media management, partner management, food truck scheduling, music scheduling, event management, customer service, project management and overall operational tasks.

The ideal candidate should enjoy a fast paced setting and thrives with problem solving and executing a variety of different tasks that require different skill sets, such as being meticulous in operational and project management skills (being a project manager for large scale events, organizing and calendaring for 200+ local musicians and food trucks, compiling business reports), exercising creative skills (designing an event poster, a t-shirt design, compiling a social media reel, brainstorming on marketing promotions and campaigns etc) and also loving the customer facing aspect (responding to customer emails, managing events onsite at the park, building relationships with regular patrons and partners).

We expect this person to uphold a high level of customer service and appreciates both the creative and operational side of work. Each day will be different and you will get to work on a variety of projects and events. Ultimately you will be the right hand of the owners and work on consistent weekly tasks while also handling unique special projects as needed throughout the season.

Essential Functions

Below are the main focus areas/tasks for this role. This is not fully comprehensive as responsibilities can evolve throughout the year.

These responsibilities below are all currently managed by the owners. This role will gradually learn different responsibilities and either take lead on these tasks or partially manage and “tag team” these tasks with the owners. Compensation of this role will vary based on the experience and scope of work of a candidate’s skill set and their ability to fully or partially manage the below responsibilities.

Daily Operations

• Manage the overall calendar and schedule for all the different aspects of the park (food trucks, events, music, etc)
• Prepare daily and weekly itineraries to prep the bigger team of upcoming events and different nuances for the week
• Assess and respond to incoming inquiries throughout the day and coordinate with the bigger team to resolve any issues i.e - Customer service, event questions, partner inquiries, etc.
• Manage the business email inbox with prompt response times
• Help manage the business phone line when applicable (incoming vendor requests, random customer questions, event requests, etc)
• Work cross functionally with the GA Team Manager to ensure the entire team is well prepared and aware of upcoming events, promotions, campaigns, etc.
• Take lead on planning and facilitating team meetings, team projects as well as managing deadlines and tasks.
• Take lead on overall team communication, ensuring key initiatives, processes and upcoming events are clearly communicated

Partner Management

• Main point of contact for all partners, (food trucks, musicians, event partners, pop up booth vendors).
• Maintain and develop strong relationships
• Be extremely organized with managing our internal master calendar

Food Trucks

• Onboard new vendors and collect paperwork
• Help schedule and coordinate food trucks based on cuisine, layout and expected traffic with guidance and supervision from owners
• Monitor and collect payments.
• Be main point of contact for cancellations and find coverage ASAP

Musicians

• Help schedule musicians based on genre, budget and expected traffic with guidance and supervision from owners. Negotiate rates when applicable
• Ensure musicians get paid accurately and on time
• Be main point of contact for cancellations and find coverage ASAP

Pop up Vendors

• Outreach, scheduling and on boarding
• Invoicing, collecting payments
• Accomplish vendor booth goals

Marketing:

• Marketing Emails: Create all marketing emails, manage email subscriber list and send email campaigns as necessary. We currently use Mailchimp but are open to exploring other tools. Being a customer facing task, attention to detail is imperative. This task includes copywriting, proofreading, basic email template design and being able to efficiently use an email platform application (Mailchimp or other).
• Website: Ensure website is up to date with current schedule and updating other ad hoc information throughout the season. Website management experience is a plus but not necessary. We currently use Squarespace which is very user friendly. You are expected to be able to create event pages, web pages and update our website as needed.
• Marketing Materials
• Facilitate the ordering of merchandise (t-shirts, koozies, hoodies, etc). Help find reliable vendors that produce quality products at reasonable prices.
• Help design and facilitate different signage projects around the park (i.e - menus for bar and ice cream shop, A-frame signage for sidewalk traffic, etc)

PR/MediaMedia Maintenance

• Manage overall media and PR requests and opportunities
• Manage any paid/organic advertising, including local influencers and local ambassador program
• Ensure all public facing media (google page, social media pages, local directories) are maintained and adhere to brand guidelines

Social Media Management: Social media is a crucial part of our business and is currently run by the owner. This role would assist with overall social media strategy & execution including but not limited to:

• Creating graphics and deliverables to showcase our daily and weekly schedule, upcoming events, and highlight various aspects of Green Acres
• Help create reels, videos, posts by getting video footage, taking photos, copy writing
• Posting the daily and weekly schedule + stories

The ideal candidate is someone who has an aesthetic eye for creating content and enjoys staying current with social media trends. Green Acres primarily focuses on Instagram and Facebook but would like to start a Tik Tok presence as well.

Please note: our preference for this role is to manage our social media but we are open to separating this responsibility from this role for the right person. In other words, if we found the right candidate who was perfect for this entire role except for managing social media - we would be completely fine with that.

Sponsorships

• Manage relationships with all sponsorship partners
• Help create and develop sponsorship packages and programs
• Execute sponsorship commitments (ranging from Social media posts, website appearances, signage, etc).

Administrative:

• Variety of tasks like calendaring, managing emails, paying invoices, etc.
• Help optimize point of sale workflows and processes

Event Management:

• Onsite Event Management
• Be the direct point of contact and lead for all events held at Green Acres. We host multiple events throughout the year put on by other local organizations and we also coordinate and plan our own events from start to finish. This role will be responsible for executing our Event Task Checklist which includes the following (not a complete list)
• Ensuring all paperwork and contracts are signed and filed
• Being the point of contact for all questions and communication related to the event
• Hosting onsite “walk-throughs” and “dry-runs” for events as needed
• Creating an excellent experience for partnering organizations and companies
• PR/Media Outreach
• Reaching out to local media outlets and influencers and local websites to promote all events
• Create graphics and deliverables for promotion and coverage of the event
• Market GA as an event venue and develop opportunities

Private Events and table reservations

• Occasionally we host private events where the park is closed to the public and reserved for a specific group. The Marketing & Ops Manager would be the main point of contact for all private event rentals and execute the event task checklist as well as be onsite for the private event if needed to be the “Event Director”.
• Manage all table reservations
• Help develop more sales opportunities to increase private event and table reservations.

Team Administration & Support:

• Green Acres uses an internal operations software to help manage the businesses’ knowledge base, all systems and processes, scheduling, task checklists and team communication. This role is expected to develop an advanced proficiency of this software and help optimize overall processes and troubleshoot any problems for the team.
• Help with paperwork and onboarding for new team members

Communications

• Help team leads with team communications (email, audio, team app)
• Manage team communications and provide updates as needed for general announcements, switching shifts, management only communications
• Emergency Communications: If a truck or musician cancels, is late, etc - this role would update all social media accounts, website, etc as needed to make sure our customers are aware of any updates in the park schedule
• General Team Support
• Be an additional liaison between the team and Owners. Escalating team issues, feedback or suggestions.
• Help be a second set of eyes to monitor performance of the team and team leads.
• Square Point of Sale Management
• optimizing processes, buttons, workflows to make our systems as smooth and efficient as possible
• Contribute to reviewing all team manuals, checklists, helpful guides and internal signage as needed to help the team follow all processes and systems
• Team Morale
• Help plan team offsites and bonding activities
• Keep a pulse check on team culture and help create a fun work environment

Estimated Schedule

Green Acres is a fully outdoor venue and a seasonal business that is open from mid April through mid October. During the off-season, it is a very busy time getting all events, scheduling and operations organized for the upcoming season. We are hoping to find someone who can join our team long term.

This role will work primarily Monday through Friday and will also be expected to help with events which can fall on weekday evenings and weekends.

Starting out, this person will work directly with the owners for the first 3-4 weeks for training and on boarding and then there will be flexibility for this job to be more remote once there is a foundational knowledge of our systems, tools and weekly cadence of tasks and responsibilities.

Thus, for the majority of the year (Feb-October) we estimate the job being 50% remote and 50% in-person at the park managing events, reservations or in-person meetings with the owners and teammates.

During our pre-season (Jan-April) - there will be a lot of in-person initiatives to help prepare the park for opening (preparing concessions, shed and storage rooms, park layout arrangement, signage etc)

After on-boarding, a typical schedule would be:

Mon - Friday: ~9am - ~5pm, remote “office hours” with a variety of in-person initiatives throughout the week.

Time commitment for events can range from a simple 30-45 minute check-in to a 4-5 hour commitment to help manage an all day event.

We estimate the following # of events throughout our 5-6 month season

• Weekday events (range from a 45 minute to 2 hour time commitment) - QTY 7-10
• Weekend Events (range from a 45 minute to 3 hour time commitment) - QTY 7-10
• Private venue rentals (range from a 4-6 hour time commitment) - ~QTY 6-7

This is a results based role and our main priority is hitting deadlines. This person will receive a set # of duties, responsibilities and projects and will be expected to meet deadlines with efficiency and reasonable turn around times.

Given the nature of our business, we need someone who is okay with being in contact during a wide variety of hours. Although there is a standard schedule from week to week, this person should be accessible early in the morning or late at night if there is an urgent matter or critical task needed. Having said that, we respect our team’s schedule and will only reach out during “off hours” if there is a urgent or time sensitive matter. There will also be some tasks that may need to be handled during “off hours.” For example - we may decide a social media post would be best to be posted at 8pm on a Sunday and expect this person to be able to take care of that duty.

Holidays: Holidays are high volume days at Green Acres. This role would be expected to work on holidays if we have special events or activities that need the management and attention of this position.

Holidays that occur during our season: Mothers Day, Memorial Day, Fathers Day, 4th of July, Labor Day. There is opportunity to be flexible with scheduling and work requirements for these days.

Start Date: Our ideal time frame is to hire someone to start this role as soon as possible and have someone start by the end of January at a minimum. There may be flexibility regarding start date for the right person.

Ideal Qualifications & Attributes:

Minimum:

• Someone who is extremely organized and is a champ at multitasking. This person will be the core of the team that makes sure everyone is meeting deadlines and will keep business processes and business systems efficient and optimized.
• A natural project manager and planner that can manage a project or large scale event from start to finish
• Someone who is computer savvy, efficient at operational administrative work and has a knack for adopting new technology and learning new systems
• A professional and excellent communicator, both written and verbally. This person will be a representative of Green Acres working with all of our food truck partners, local musician partners, event partners, etc. - we are looking for someone who can concisely communicate while being professional and personable at the same time.
• Someone who has a creative brain and has an eye for putting together marketing and promotional content while adhering to brand guidelines
• Someone who loves event planning and growing community engagement
• Someone with a flexible schedule who can respond and stay in communication with the team during traditional and non traditional hours (weekends, evenings) when needed
• A significant portion of this role’s responsibilities is done on the computer but there will also be consistent tasks that need to be handled in-person at the park. The ideal candidate must be able to work weekends, evenings and sometimes long hours outdoors.
• While it is not a significant part of the job - there is physical labor included in the job that could include lifting items as heavy as 40lbs.
• Someone who is okay with sometimes breaking a sweat and being outside during hot summer months!
• Attention to detail
• Proficient in copy-writing, proofreading and using proper grammar
• Culture & Vibe - we care very greatly about our business and expect anyone on our team to be a great representation of us and our business. We expect anyone on our team to act with respect and courtesy to fellow co-workers, vendors and anyone we work with at Green Acres. In return, anyone on our team can expect to receive the same respect and care from the leadership team.

Preferred:

• Someone who enjoys social media, can create creative and engaging content and stays up to date with social media trends. Experience with managing and creating content for food & beverage or hospitality/retail businesses.
• Experience in full scale event planning and/or project management
• Experience in hospitality and/or the food & beverage industry
• Appreciation for the local music scene
• Appreciation for the local food truck scene

Compensation and Benefits

• $45,000-$70,000 annually DOE and ability to fulfill the full job description
• Additional stipend for Health/Dental/Vision Insurance
• Monthly Cell Phone Stipend
• Complimentary Merchandise
• Employee discounts

Work Environment

• Work is performed mainly indoors, but at times work on-site is necessary, so you will be subject to outdoor environmental conditions on occasion
• Must be able to work flexible hours, including evenings, weekends, and holidays, based on event scheduling
• This role requires sufficient personal mobility and physical reflexes which permits the employee to function in a general office environment and navigate between facilities to accomplish tasks
• Exposure to kitchen and concession areas, noise, and large crowds during events

Tools & Support

We use different apps and technologies to help us efficiently run our business. We expect all team members to adopt and have immediate access to all of these apps. The expectation is for this role to be extremely proficient in all of our tools.

• Operations, Calendaring, Task Management: We use Airtable as the main tool to run our business. This role would have access to this tool to always have the latest up-to-date information of the food truck schedule, live music schedule, event schedule, etc in real time. It is expected for this person to become extremely proficient. It is okay if there is no previous knowledge of this tool but we expect this person to take the time to learn how to confidently use the tool with ease.
• Canva: Graphic design application
• Notion: Used for our Management Wiki that hosts detailed information about our systems, processes, etc.
• Connect Team App: used for Operations, Team Communication, Scheduling, Team Knowledge base, checklists
• Square: We use the Square Business suite for our point of sale system
• Photo & Video Collection: We use a simple mobile app called “Photocircle” as a database of Green Acres Photos. The entire Green Acres staff has access to this photo app and there is an expectation for our team to take 1 picture or video during each shift. This helps us build a very large database of content.

Job Type: Full-time

Pay: $45,000.00 - $70,000.00 per year

Benefits:

• Employee discount

Ability to Commute:

• Boise, ID 83702 (Required)

Work Location: Hybrid remote in Boise, ID 83702