Social Media Marketing Specialist

Job Summary
We are seeking a dynamic and innovative Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging campaigns, and create social media posts to drive firm awareness, customer engagement, and e-commerce growth. Your expertise in social media management, graphic design, and digital marketing tools will be vital in creating a vibrant online community that resonates with our target audience. Join us to harness the power of social media to tell our story and connect authentically with our customers!

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality content including graphics, videos, photography, and written posts that captivate audiences and promote brand messaging.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and optimize content performance.
• Utilize SEO techniques and keyword research to enhance content visibility and improve organic reach on search engines and social platforms.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; leverage insights for campaign refinement.
• Collaborate with public relations teams to coordinate influencer outreach, media relations, and community engagement initiatives.
• Analyze web analytics and social media metrics through Google Analytics and platform insights to measure campaign effectiveness and inform future strategies.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to boost reach and conversions while managing budgets effectively.
• Maintain consistent branding across all digital channels by proofreading content for accuracy and tone; ensure visual consistency using Adobe Creative Suite tools like Photoshop and Illustrator.
• Foster strong relationships with followers, partners, and stakeholders through proactive relationship management to build a loyal online community.

Experience

• Proven experience in social media marketing or digital marketing roles with a focus on content creation, campaign management, or branding.
• Demonstrated proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating engaging visual content.
• Hands-on experience managing social media management tools like Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of SEO best practices, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Experience running paid advertising campaigns on Facebook Ads Manager or similar platforms with measurable results.
• Strong understanding of public relations principles as they relate to online reputation management and influencer collaborations.
• Ability to produce compelling multimedia content including photography and video editing using relevant software or applications.
• Excellent proofreading skills combined with a keen eye for detail to ensure all content aligns with branding standards. Join us as a Social Media Marketing Specialist if you're passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and enthusiasm for digital marketing to help us connect meaningfully with our audience while driving growth across all platforms!

Job Types: Part-time, Contract

Pay: $24.00 - $30.00 per hour

Expected hours: 10 – 35 per week

Benefits:

• Employee assistance program
• Flexible schedule
• Paid time off
• Parental leave
• Professional development assistance
• Tuition reimbursement

Work Location: Hybrid remote in Revere, MA 02151