Field Marketing Manager

Company Description

The Field Marketing Manager (FMM) is responsible for representing Red Bull at the local level in a manner that aligns with global and national strategies and priorities. They establish strong connections within the local community, including influential individuals and opinion leaders, both online (via social media) and offline. FMMs design and execute marketing initiatives across the four core pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications, while leveraging opportunities in On Premise, Off Premise, and New Business sectors, all tailored to local needs. They embody the brand’s commitment to providing a localized presence by developing marketing strategies informed by consumer and product insights, while coaching their teams of specialists to deliver exceptional execution. Based in the local community, the FMM brings the brand to life for the regional audience.

Job Description STRATEGIC DIRECTION

Incorporate global and national Red Bull priorities, strategies, and philosophy into field operations, with a focus on creating a localized representation of our global brand.

Develop a comprehensive understanding of consumers across various fields within the region to serve as the foundation for generating and executing locally relevant ideas.

Identify and design initiatives and programs that enhance brand image and foster greater understanding of product functionality at the local level, working closely with regional and national Sports, Culture, and Brand Marketing teams.

Lead efforts in gathering and analyzing local regional intelligence, sharing insights on consumer behavior, market dynamics, and competitor activity with the regional and national teams.

Collaborate with regional sales to enhance both mental and physical product availability across On-Premise, Off-Premise, and New Business environments, ensuring the product is readily accessible during all field marketing activities.

Facilitate cross-functional collaboration, effectively managing internal and external requests in alignment with the annual business plan priorities.

PREMIUM APPEAL OF LOCAL PRIDE

Develop and support key local events, scenes, and marketing opportunities that align with Red Bull's brand values and resonate with the local consumer and media landscape, with a strong emphasis on participation.

Ensure every consumer interaction with the brand is a positive and memorable experience through meticulous attention to detail and premium execution at events and all field marketing activities. Maintain a consumer-centric and brand-focused approach in all initiatives, ensuring effective and efficient communication with the target audience.

Enhance select third-party events by providing strategic Red Bull brand support and branding to boost visibility, increase product usage, and strengthen the brand's presence in relevant communities and cultural scenes.

Build an exceptional network of sustainable relationships with key regional influencers, including local authorities, sports, fitness, and cultural opinion leaders relevant to the target audience, entrepreneurial communities, and local media outlets (TV, radio, print, digital, and social media).

Collaborate with the Sports Marketing teams to integrate Red Bull athlete activations into strategies, while creating well-rounded, innovative 360-degree plans to maximize reach and impact.

Consistently apply best practices from global, national, and regional insights wherever appropriate to drive excellence and effectiveness.

Work closely with regional sports event marketing teams to strategically utilize the Event Vehicle program, ensuring it is leveraged to captivate and delight consumers.

MARKETING INNOVATION

Stay attuned to the latest generational trends by closely engaging with our consumers and leveraging insights from our networks across various cultural spheres.

Collaborate with the local team to develop ideas tailored to the field, utilizing their personal university experiences to spot early consumer trends influenced by technology, digital innovations, and social dynamics.

Develop fresh, creative concepts that bring the brand to life by tapping into local networks, cultural scenes, and influential opinion leaders. Execute these ideas with a well-balanced approach across the four pillars of the marketing mix, ensuring alignment with both regional insights and global/national priorities.

Make digital and social media an integral component of every field marketing endeavor. Strategically identify and provide selective support for cross-marketing opportunities involving sales, marketing, and Red Bull Media House.

ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

Serve as a role model by exemplifying Red Bull's values with a consistent tone that is both motivating and inspiring.

Recruit, hire, train, and manage Field Marketing Specialists (FMSs) who embody the brand, exhibit a Red Bull attitude, and are a perfect fit for the field environment.

Guide FMSs in the process of sourcing, hiring, and training their Student Marketeers, while ensuring that every hire is personally approved.

Establish regional objectives and set clear, measurable goals for FMSs to ensure accountability for their key deliverables. Conduct ongoing performance reviews, including mid-year and end-of-year evaluations.

Provide continuous coaching and support to help FMSs achieve their deliverables. Regularly assess their development needs and collaborate closely with the Head of Field to facilitate growth and improvement.

DRIVING EFFICIENCIES

Establish and maintain an efficient logistical system for warehousing and infrastructure to ensure the availability of appropriate tools and management processes that effectively meet local needs while maintaining a premium appearance.

Develop and oversee the regional budget in collaboration with the head of field operations and the regional marketing team.

Continuously identify opportunities for cost savings and operational efficiencies that benefit the company within the region.

Manage field-related expenses and administrative functions.

Foster strategic and mutually beneficial partnerships by collaborating with other brands, organizations, and networks that contribute added value through expertise, connections, goods, financial resources, or facilities.

Qualifications

3+ minimum years of marketing experience required.

Experience in people management, with a demonstrated ability to hire, train, and motivate teams.

Proven experience working with commercial teams, including general sales or trade marketing.

Strong background in negotiation and budget management.

A natural "connector" with outstanding communication and networking skills, capable of engaging and inspiring people with ideas.

Demonstrated leadership, strategic planning, and project management capabilities.

An in-depth understanding of consumer trends and insights (e.g., digital trends, university life, mobility patterns) and a strong grasp of EPC culture in sports and the regional cultural landscape.

A creative marketer with expertise in brand management and innovation, committed to implementing new ideas and strategies.

Ability to multitask and collaborate effectively within cross-functional teams, managing diverse objectives and personalities.

Exceptional communication skills, both written and verbal, including presentation and training abilities.

Bachelor's degree or equivalent professional experience required.

Fluency in English mandatory; additional language skills are advantageous.

Must possess a valid U.S. driver’s license.

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85,600- $128,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.