Marketing Manager

Position Title: Marketing Manager

Report To: Vice President

Work Site: Overland Park, KS – Onsite Position

Employment Details: Full-Time, Exempt

Position Overview:

The Marketing Manager will lead the planning, execution, and optimization of marketing initiatives across digital, retail, wholesale, licensing, and brand channels. This role blends creativity with data-driven decision making and is ideal for someone who loves brand building just as much as campaign performance.

You will collaborate closely with leadership, creative, eCommerce, and sales teams to drive awareness, engagement, and revenue while ensuring every touchpoint reflects the Charlie Hustle voice and brand values.

If You Are

• A creative thinker with a strategic mindset
• A self-starter who thrives in a collaborative, fast-moving environment
• Data-informed but brand-driven
• Passionate about building emotional connections with customers
• Someone who understands and loves the Charlie Hustle vibe

Then you will thrive in this role!

Key Responsibilities:

Marketing Strategy & Planning

• Develop and manage annual and seasonal marketing plans aligned with brand and revenue goals
• Lead campaign strategy across key launches (collections, partnerships, sports seasons, holidays, etc.)
• Build and manage marketing calendars across channels

Brand & Content

• Oversee brand storytelling across social, email, website, in-store, and partnerships
• Work with creative teams to concept and deliver engaging content
• Ensure consistent brand tone, visuals, and messaging

Digital Marketing & Growth

• Develop strategies to grow web traffic, engagement, and conversion
• Manage performance marketing initiatives (paid social, search, retargeting — internal or agency-led)
• Analyze KPIs and optimize for ROI

Social Media & Community

• Oversee social content planning and execution
• Track engagement trends and platform performance
• Support influencer, ambassador, and community partnerships

Email & CRM

• Own email calendar and campaign strategy
• Drive segmentation, lifecycle marketing, and retention programs

Wholesale, Retail & Licensing Support

• Partner with Sales to support key retailers and licensing launches
• Develop B2B marketing toolkits, assets, and storytelling
• Support in-store marketing, event activations, and retail moments

Analytics & Reporting

• Track performance metrics across channels
• Provide insights and recommendations to leadership
• Monitor industry and competitor trends

Other Responsibilities:

· Perform all duties as assigned

· Assist at the warehouse level as needed during high volume periods

Qualifications:

• 4+ years of experience in marketing, brand, or growth — apparel, consumer goods, lifestyle, or sports preferred
• Strong understanding of digital marketing channels and analytics
• Proven success managing campaigns end-to-end
• Excellent writing, storytelling, and communication skills
• Experience working cross-functionally with creative, eCommerce, and sales teams
• Highly organized, detail-oriented, and deadline-driven
• A love for sports, culture, or lifestyle brands is a plus

Equal Opportunity Employer

Charlie Hustle is an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, disability, genetic information, age, marital status, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

Pay: $80,000.00 - $95,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Application Question(s):

• This is not a remote position. Are you able to work on-site?

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 4 years (Required)

Work Location: In person