Social Media Marketing Specialist

Job Overview
We are seeking a dynamic and innovative Social Media Marketing Specialist to elevate our brand’s online presence and engage our target audience across multiple digital platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to drive brand awareness, customer engagement, and sales growth. Your energetic approach and creative mindset will be instrumental in shaping our digital voice and fostering meaningful relationships with our community. This paid position offers an exciting opportunity to make a tangible impact through cutting-edge social media strategies and digital marketing initiatives.

Duties

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create, curate, and optimize engaging content including graphics, videos, blog posts, and photography that align with brand identity and marketing goals.
• Manage social media accounts using tools like Hootsuite or Buffer to schedule posts, monitor activity, and respond promptly to audience interactions.
• Conduct social listening to gather insights on customer sentiment, industry trends, and competitive positioning to inform content creation and campaign adjustments.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to reach specific audiences and maximize ROI.
• Analyze web analytics and social media metrics using tools like Google Analytics to measure campaign effectiveness, track KPIs, and generate reports for continuous improvement.
• Collaborate with the public relations team to enhance brand reputation through strategic messaging and relationship management with influencers, partners, and media outlets.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design and video editing to produce visually compelling content that resonates with audiences.
• Stay updated on the latest trends in digital marketing, SEO (Search Engine Optimization), keyword research, e-commerce integration, and social media management best practices.

Skills

• Proven experience in social media marketing with a strong portfolio of successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator for creating engaging visuals.
• Skilled in video editing using Adobe Premiere Pro or similar software to produce high-quality multimedia content.
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Familiarity with social media management platforms like Hootsuite or Buffer for scheduling and monitoring posts.
• Experience with Facebook Advertising campaigns including audience targeting and ad optimization strategies.
• Strong understanding of branding principles combined with excellent proofreading skills for consistent messaging.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Excellent relationship management skills for engaging with influencers, partners, customers, and internal teams effectively.
• Knowledge of e-commerce platforms integration within social media channels is a plus. Join us as a Social Media Marketing Specialist if you’re passionate about creating vibrant digital communities! Bring your creativity, strategic thinking, and enthusiasm to help shape our brand’s online story while advancing your career in the ever-evolving world of digital marketing!

Job Type: Contract

Pay: $24.01 - $28.92 per hour

Work Location: Hybrid remote in San Diego, CA 92101