Marketing Manager

About Us:

Willamette Valley Pie Company (WVPC) can be described as a 25-year-old startup! All the fun of an entrepreneurial startup with the stability of an established company based in the heart of the Willamette Valley of Oregon! In 1999 our founder Gerald Roth started flash-freezing berries that had been grown on his multi-generational family farm. Shortly thereafter, Willamette Valley Pie Company was formed. We quickly expanded from fruit processing to pie manufacturing and now a full line of premium, scratch made, all-natural desserts. WVPC is rapidly expanding nationwide as a premium private label and branded dessert manufacturer! In 2025 we joined the Dessert Holdings family and are now supercharged with resources and energy to build WVPC into the #1 premium pie company in North America.

Our Culture:

- FAMILY FIRST: We make a way for you to be there when it counts. Many of us have young families and are trying to balance home and work. We get it. If you’re trying to be a rock star in both places, you’re going to fit.

- GRIT: We rest at the end, not in the middle. We believe in working hard and finishing the job. If you are proud of your work ethic and going home with a job “half done” bothers you, you’re going to fit.

- GROWTH: Failure happens, own it and grow. We are obsessed with learning and want to be better every single day. If perhaps this job is a little outside your comfort zone but you’re willing to grind it out and learn, you’re going to fit.

- BUY-IN: Everyone that’s here, wants to be here. We believe if you love where you work, you will be the best version of yourself everywhere else. If this job is your top choice, you’re going to fit.

Summary:

We are looking for a Pacific Northwest Brand Evangelist to serve as our Marketing Leader for Willamette Valley Pie! This is 20% strategy, 80% roll up your sleeves marketing for a native pacific northwest brand. Our business is growing at a rapid pace, if you thrive wearing a ton of hats, love a great checklist, get excited about trade shows, love pie, and want to be an active leadership voice in building our brand, this is for you. This is an excellent growth role for a marketer who wants to get broader general management leadership experience.

What You’ll Do:

• Lead strategic review of Branded Willamette Valley Pie product portfolio
• Lead the brand go-to-market strategy to increase trial, drive growth and increase velocity.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (events, email campaigns, web pages and promotional material)
• Create and champion bold ideas that will unlock the potential of the W.V. Pie brand.
• Lead planning and execution of corporate events, trade shows, grassroots activations including logistics for events.
• Oversee sponsorship and partnership activations from contract to post-event recap.
• Manage new product development timelines and checklists to ensure successful launches.
• Develop and lead internal and external teams to develop assets and collateral that will bring the brand to life (packaging, marketing collateral, POS, influencer/digital/social media assets);
• Partner with the Sales team to develop compelling selling stories for sales meetings- both brand and Private Label offerings
• Leverage data analytics and monitor market performance (pricing changes, new products and features)
• Deploy successful marketing campaigns and own the implementation from ideation to execution.
• Produce valuable and engaging content for our website and social media channels that attracts and converts our target groups
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds
• Measure and report on the performance of marketing campaigns;
• Lead consumer research efforts to understand and define the Voice-of-the-Customer.

Skills, Requirements and Minimum Education Level

• Bachelor’s Degree in Marketing or related field (experience in lieu of degree accepted).
• 4+ years of marketing experience, including events, trade shows, and/or in-store demos.
• CPG, grocery, or distributor experience strongly preferred.
• Skilled in Microsoft Office; Adobe Creative Suite experience a plus.
• Strong project management and multitasking ability.
• Excellent communication and relationship-building skills.
• Comfortable standing for extended periods and lifting 30 lbs.
• Valid U.S. driver’s license.
• Ability to travel domestically up to 10%.

Travel

~10% of time spent on out-of-state, domestic travel for marketing & industry events.

Direct Reports

None

Benefits

We pride ourselves in providing an employee-friendly work environment that includes:

• A competitive annual salary based on experience and market demands.
• Employer supported medical plan for employees and their dependents.
• Dental, Vision, Life and other Supplemental Benefits
• 401K retirement savings plan w/ 4% Match.
• 15 PTO days.
• 6 Company paid holidays.
• Business casual atmosphere.

Work Environment

Business casual environment. Maintain a business professional appearance during external meetings.

Physical Demands

Must maintain a valid US-state based driver’s license.

Ability to lift 30+ lbs.

Disclaimer

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

Job Type: Full-time

Pay: $75,000.00 - $90,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Vision insurance

Application Question(s):

• How many years of marketing in the Food/CPG industry?

Experience:

• Marketing: 4 years (Required)

Work Location: Hybrid remote in Silverton, OR 97381