Social Media and Marketing Coordinator

Social Media and Marketing Coordinator – By Maxwell

Are you a social media-savvy creative with a passion for high-end fashion?

By Maxwell, a boutique offering luxury fashion with untapped potential, is looking for a Social Media and Marketing Coordinator who’s ready to take our brand to the next level.

What We’re Looking For

We’re seeking someone who:

• Has proven experience managing multiple social media accounts across platforms (Instagram, TikTok, Facebook, etc.)
• Understands fashion trends, brand voice, and visual storytelling
• Is confident, independent, and thrives without micromanagement
• Can consistently create engaging content, grow our following, and drive meaningful engagement
• Is up-to-date with current social media tools, strategies, and algorithm changes
• Brings ideas to the table and is ready to own our social presence like it’s their own
• Is camera-ready, confident, and comfortable being on camera for social media content (this is non-negotiable)
• Represents a high-end professional image capable of building a strong digital presence that aligns with our brand and is able to model our clothing for our social media audience

Key Responsibilities

• Develop and execute a content calendar tailored to our boutique
• Manage daily posting, stories, and community engagement across 6–8 accounts and platforms
• Create visually appealing photo and video content, featuring our product, store, team, and self-presentation when needed
• Track and report on growth, insights, and engagement
• Collaborate with our internal team on promotions, new arrivals, and events
• Identify influencer and local business partnership opportunities
• Coordinate photoshoots for content creation
• Line up marketing events for exposure
• Build our online presence through social media and online boutique sales

What You’ll Love

• Creative freedom in an inspiring, fashion-forward environment
• The opportunity to shape and grow a luxury brand from the inside
• Full-time schedule and the chance to work alongside a passionate, supportive team

If you’re a go-getter with the vision, style, on-camera confidence, and digital know-how to bring By Maxwell to life online, we want to hear from you.

Job Type: Full-time

Pay: $12.00 - $14.00 per hour

Expected hours: 30 – 40 per week

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Professional development assistance
• Vision insurance

Experience:

• Social media management: 1 year (Required)

Ability to Commute:

• McAllen, TX 78504 (Required)

Work Location: In person