Social Media Marketing Specialist

Job Summary
We are seeking an energetic and detail-oriented Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to drive engagement and growth. Your creativity and strategic thinking will help us connect authentically with our audience, boost brand awareness, and support our overall marketing objectives. This paid position offers an exciting opportunity to make a tangible impact in the dynamic world of digital marketing.

Responsibilities

• Develop and implement innovative social media strategies across platforms such as Facebook, TikTok to increase brand visibility and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and resonate with target audiences.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor interactions, and respond promptly to comments or messages.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities for continuous campaign optimization.
• Utilize Adobe Creative Suite applications such as Photoshop and Illustrator for graphic design projects that enhance visual storytelling.
• Execute targeted advertising campaigns on Facebook and other platforms to reach specific demographics and achieve campaign goals.
• Analyze web analytics and social media metrics using Google Analytics and platform insights to measure success, identify opportunities, and report on key performance indicators (KPIs).
• Support branding initiatives by maintaining consistent messaging across all digital channels and ensuring content quality through proofreading and editing.
• Stay updated on the latest trends in digital marketing, SEO (Search Engine Optimization), video editing, e-commerce strategies, and social media management tools.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; familiarity with Adobe Creative Suite is preferred.
• Hands-on experience managing social media platforms using tools like Hootsuite or Buffer.
• Knowledge of SEO best practices, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Demonstrated ability to create engaging multimedia content including videos, photography, and written copy for diverse audiences.
• Experience running paid advertising campaigns on Facebook or other social media channels with measurable results.
• Strong relationship management skills for engaging with influencers, partners, and community members effectively.
• Excellent proofreading skills combined with a keen eye for branding consistency across all digital assets. Join us to be part of a vibrant team dedicated to innovative digital storytelling! Your creativity will help shape our online presence while advancing your career in the fast-paced world of social media marketing.

Pay: From $18.00 per hour

Expected hours: 10.0 per week

Work Location: Hybrid remote in New Brunswick, NJ 08901