Digital Marketing Specialist

About Wild South Design

Wild South Design is a vibrant creative gift brand offering art prints, custom artwork, stickers, printed goods, and customized digital products. We’re expanding beyond Etsy into our own website and external marketing channels. We’re building an artist collective where multiple creatives can thrive together, and we need a marketing powerhouse to help tell that story.

Job Overview

Do you love storytelling, creativity, and connecting people with meaningful art? Wild South Design is seeking a passionate Digital Marketing Specialist to elevate our brand, grow our online community, and help support our transition into paid Google and social media marketing.

This role will shape the voice and visual presence of Wild South Design across platforms, promote new product launches, highlight artists in our collective, and build strategies that convert curiosity into loyal customers. If you’re excited about indie art, ethical creative business, and thoughtful storytelling, this job is for you.

Responsibilities:

• Develop and execute authentic social media strategies across Instagram, TikTok, Pinterest, Facebook, and emerging platforms
• Create engaging visuals and video content (reels, stories, product showcases, behind-the-scenes, artist features)
• Build campaigns to support new product drops, seasonal collections, and featured artists
• Plan and schedule content for consistent, cohesive storytelling
• Help manage community engagement: respond to DMs, comments, messages, and reviews
• Help coordinate influencer/creator partnerships and collaborative marketing
• Assist in developing paid advertising campaigns (Facebook/Instagram + Google Ads)
• Track metrics and performance insights to continually improve strategies
• Support branding, website content updates, and e-commerce promotions
• Occasionally assist with photography, product styling, and digital marketing assets

Experience

• Experience in social media management, digital marketing, or brand storytelling
• Strong visual aesthetic + understanding of artistic audiences
• Experience creating content for Instagram, TikTok, Pinterest
• Knowledge of analytics, growth strategy, and engagement building
• Familiarity with paid advertising or willingness to learn collaboratively
• Adobe Creative Suite or Canva experience
• Great communication, creativity, empathy, and initiative
• Bonus if you have experience in creative industries, Etsy brands, indie shops, or artist collectives