Paid Social Media Specialist

Job Overview
We are seeking a dynamic Paid Social Media Specialist to develop and execute innovative social media advertising campaigns across various platforms. The ideal candidate will be responsible for managing paid social media strategies, creating engaging content, and analyzing campaign performance to optimize results. This role offers an exciting opportunity to leverage your expertise in digital marketing and social media management to enhance brand visibility and engagement.

Duties

• Develop, implement, and manage paid social media campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Utilize tools like Facebook Advertising and Buffer to schedule, monitor, and optimize ad performance.
• Create compelling visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support advertising efforts.
• Conduct keyword research and apply SEO best practices to improve campaign reach and effectiveness.
• Perform social listening to monitor brand mentions and industry trends, ensuring timely engagement.
• Analyze web analytics and Google Analytics data to measure campaign success and identify areas for improvement.
• Manage relationships with influencers, partners, and stakeholders through effective communication and public relations strategies.
• Proofread all content for accuracy, branding consistency, and adherence to messaging guidelines.
• Collaborate with the content creation team to produce engaging videos, photography, and other multimedia assets for campaigns.
• Stay updated on the latest trends in social media marketing, digital marketing, e-commerce, and branding to continually refine strategies.

Skills

• Proficiency in social media management tools such as Hootsuite, Buffer, and similar applications.
• Strong graphic design skills with experience in Adobe Photoshop and Adobe Illustrator.
• Knowledge of Facebook Advertising platform and experience managing paid campaigns.
• Familiarity with SEO principles, keyword research, web analytics, and Google Analytics.
• Ability to create engaging content including videos, photography, and written posts tailored for various platforms.
• Excellent proofreading skills with attention to detail in branding consistency.
• Strong understanding of social listening techniques and relationship management strategies.
• Experience with digital marketing channels including social media marketing, email marketing, and e-commerce integrations.
• Ability to analyze data effectively to inform campaign adjustments and improve ROI. This role is ideal for a creative digital marketer passionate about leveraging social media platforms to build brand awareness while utilizing analytical skills to drive results. The Paid Social Media Specialist will play a key role in shaping our online presence through innovative advertising strategies that resonate with target audiences.

Job Type: Part-time

Pay: $25.00 - $28.00 per hour

Work Location: Hybrid remote in Gaithersburg, MD 20878