Head of Growth

Who We Are

At A Pup Above, we believe our pets deserve the same quality food we do—real ingredients, real nutrition, and real transparency. We’re revolutionizing the pet food industry with our gently cooked, sous-vide meals made from 100% human-grade ingredients. Sustainability, health, and honesty drive everything we do. 

We’re looking for a scrappy, entrepreneurial

Head of Growth

to lead and scale our DTC and ecommerce business. If you want to help build a purpose-driven dog food brand and make a real impact in the lives of dogs and their parents, we’d love to meet you.

The Role

The Head of Growth will own the strategy and day-to-day execution for our Direct-to-Consumer and ecommerce channels across

APupAbove.com

and Amazon. You’ll manage performance marketing, Shopify Plus optimization, Amazon channel development, subscriptions, CRM/lifecycle, and analytics while hitting DTC revenue and profitability goals.

This is a high-impact, hands-on role for someone who thrives in fast-moving environments, can prioritize ruthlessly, and excels at both strategy and execution. You’ll work closely with Creative, Operations, Finance, and Customer Experience, and manage agencies and freelancers.

Key Responsibilities

DTC & Ecommerce Leadership

• Own growth and performance across Shopify Plus and Amazon.
• Develop and execute a full-funnel strategy spanning acquisition, conversion, retention, and LTV.
• Partner with Finance and Marketing leadership on budget planning and pacing.

Shopify Plus, CRO & Onsite Experience

• Own the Shopify Plus storefront: UX, navigation, PDPs, merchandising, bundling, & subscription flows.
• Lead CRO efforts with a strong A/B testing roadmap across PDPs, landing pages, and checkout.
• Prioritize and implement site improvements with dev partners to increase conversion rate and AOV.

Performance Marketing

• Manage and scale paid acquisition across Meta, Google, TikTok, Amazon Ads, affiliate, influencer, and emerging channels.
• Optimize spend for both near-term ROAS and long-term LTV efficiency.
• Drive New-to-Brand growth through audience segmentation and creative/funnel testing.
• Lead and manage agency partners.

CRM, Lifecycle & Subscriptions

• Own lifecycle marketing across Klaviyo & Postscript, including segmentation, flows & personalization.
• Grow subscription revenue through churn reduction tactics and optimization.
• Partner with Creative and agency partners to drive revenue and retention-driven programs.

Amazon and Marketplace Expansion

• Build and own Amazon channel strategy including setup, PDPs, SEO, pricing integrity, ads & reporting.
• Oversee Amazon Advertising performance and agency/execution partners.

Analytics & Reporting

• Build dashboards and reporting frameworks (Shopify Plus, GA4, Amazon).
• Own performance metrics including CAC, LTV, ROAS, AOV, conversion rate, & retention analytics.
• Provide clear weekly, monthly, and quarterly business insights to the leadership team.

Cross-Functional Collaboration

• Partner with Creative for briefs, content needs, and testing.
• Coordinate with Operations on inventory, forecasting, and promo calendars.
• Align with Finance on budgeting, pacing, and revenue planning.

Who You Are

• A strategic and hands-on growth marketer with a builder mindset.
• Scrappy and entrepreneurial; adept at prioritizing resources.
• Highly data-driven with strong instincts around CAC/LTV trade-offs and optimization.
• Comfortable operating with autonomy in a fast-paced, scaling environment.
• Excellent collaborator across creative, ops, finance, and external partners.
• Experienced owning a P&L or key revenue targets.
• A dog lover (obviously).

Qualifications

• 6–8+ years in DTC ecommerce or digital growth (CPG or Pet strongly preferred).
• Direct experience launching or scaling Amazon (Seller Central and/or Vendor Central).
• Deep experience managing paid acquisition across Meta, Google, and Amazon Advertising.
• Hands-on ownership of a Shopify Plus storefront.
• Strong understanding of CRO, onsite optimization, and merchandising principles.
• Experience with CRM/lifecycle marketing (Klaviyo, SMS,).
• Experience managing agencies and holding partners accountable to KPIs.
• Proficiency with analytics tools (GA4, Shopify Plus dashboards, Amazon reporting).
• Experience with subscription businesses and LTV-focused growth models.

What We Offer

• Competitive salary and performance-based bonuses
• Company equity opportunity
• Health, dental, and vision insurance
• Unlimited Paid Vacation
• Paid Sick Leave
• 12 company holidays
• Fully remote role
• A fun, mission-driven team passionate about pets and the planet
• Discounted A Pup Above products for your furry best friend