Chief Marketing Officer

Chief Marketing Officer (CMO) — Chella USA Corp (Equity-Heavy Opportunity)

Title : Chief Marketing Officer (CMO)

Compensation : $60,000 base salary + significant equity

Location : Colorado-based (must be able to meet in Denver monthly)

Commitment : Full-time, Executive C-Suite

About Chella USA Corp

Chella USA Corp produces Churchkhela, an ancient Georgian snack made from nuts and concentrated fruit juice. We use a traditional Georgian recipe and craft everything right here in North America so this centuries-old, wholesome snack is accessible to modern consumers. Our products are made with simple, clean ingredients — no added sugars, no chemicals, no artificial anything.

We’re a fast-growing consumer goods ecommerce brand selling through our Shopify store as well as Amazon and Etsy. With strong traction, a loyal customer base, and a lean, execution-focused culture, we’re now looking for a CMO who wants meaningful equity and the opportunity to help take Chella to the next phase of growth.

The Role

We’re hiring a CMO who thrives in an entrepreneurial, no-ego environment. Someone who wants to roll up their sleeves, lead strategy, and also execute. You’ll own every marketing channel, manage contractors, and build a profitable system across paid, organic, email, and marketplaces — all while holding a meaningful stake in the company’s future.

This is an equity-first role. You’ll be joining the C-suite, shaping brand direction, and influencing long-term value creation.

What You’ll Lead

You’ll take full ownership of the entire marketing department :

Digital Advertising

• Meta, Pinterest, and Google Ads
• Creative testing, funnels, retargeting
• ROAS optimization and efficient scaling

Email, SMS & Retention

• Klaviyo flows & campaigns
• Subscription program strategy
• Audience segmentation & lifecycle management

Marketplace Growth

• Amazon & Etsy listing optimization, organic ranking, and paid ads
• Improve conversion rates, AOV, and marketplace visibility

Website, SEO & CRO

• Shopify site management
• Landing page testing & performance optimization
• On-page SEO, keyword strategy, and traffic growth

Organic Social & Content

• Cross-platform content (IG, Facebook, Pinterest, LinkedIn)
• Content strategy + creative direction
• influencer or ambassador integration

Leadership & Strategy

• Participate in C-suite strategy and positioning
• Manage freelancers & agencies within tight budgets
• Contribute to product roadmap, pricing strategy, and growth planning

Who You Are

• A growth-minded, resourceful, data-driven marketer
• Able to responsibly stretch budget and manage ROAS
• Can execute AND lead strategy — no task too big or too small
• Comfortable building systems from scratch
• Personable, direct, and allergic to corporate nonsense
• Hungry for a meaningful equity stake
• Interested in helping a brand grow toward a major strategic inflection point in the next few years
• Based in Colorado or willing to travel to Denver monthly

Performance-Based Equity (ROAS & Revenue KPIs)

CMO earns base equity + performance equity based on hitting marketing performance and ROAS efficiency targets:

• High ROAS combined with revenue growth unlocks additional bonus equity tranches
• Performance tiers will be tied to measurable monthly/quarterly ROAS benchmarks

We care about measurable results, and your ownership increases as you deliver them.

Why Join Chella?

• You’ll own marketing end-to-end for a proven ecommerce brand
• You’re joining a team that doesn’t waste time with ego, fluff, or corporate layers
• You get meaningful ownership in a brand with a clear growth strategy
• Massive creative freedom
• You’ll sit directly on the C-suite and help shape the company’s next chapter
• Strong existing sales + strong product-market fit
• A company with a multi-year strategic growth plan and an eye toward big opportunities in the near future

Ready to Build Something Real With Us?

If you’re a doer, a builder, and someone who wants meaningful ownership in a brand with real traction, we’d love to talk.