Marketing Intern at Viral Sock Brand

INTERNSHIP– Get hands-on experience in business, marketing, social media, and order fulfillment

Name of Company: Shezza

Location: In Person (San Diego-based)

Must be located in San Diego. Interns must come in 2x a week on Mondays, Wednesdays, or Fridays.10-12 hours a week.

Office location: Mission Valley, San Diego. 

Compensation: Commission or academic credit/ experience. We offer commissions or bonuses if you secure influencer collaborations or create content that goes viral on social media.

Company Description: Shezza is a viral sock company. Our patent-pending socks have foam padding on the heel to prevent painful blisters. We went viral on TikTok and Instagram, garnering over 155 million views and accumulating more than 100,000 followers across platforms. See more at shezza.com

Television success: Shezza was recently featured on Amazon Prime’s new version of Shark Tank and has big celebrity judges such as Gwyneth Paltrow, Tony Hawk, the Ring doorbell founder, and more. Shezza won the entire episode and the grand prize! (Episode 11 on Prime Video). See trailer here: https://www.youtube.com/watch?v\=8xV\-ogRIi1Q\&ab\_channel\=PrimeVideo 

About the internship:

Shezza is looking for motivated, creative students who are excited to learn many aspects of managing a new, small business. Learning a plethora of these hands-on skills can help you discover what you want to do in your future career or is perfect if you want to have your own business someday.

What you will get the opportunity to learn/ possible tasks that you could work on:

Please note that you will not be doing all of these tasks, but you can pick and choose which tasks interest you the most

• Manage social media– Use your creativity to make engaging Instagram content and TikTok videos– many of ours have gone viral! (155 million views). Our Instagram has 68.4k followers and our TikTok has 38k followers
• Pack and fulfill orders off of the Shopify and Amazon platforms (Packing orders will be a main task you will do everyday that you come into the office)
• Track metrics and analytics
• Understand all aspects of E-Commerce, using the website platform, Shopify
• Track business analytics: ad spend, ROAS (return on ad spend), orders placed, customer demographics, order return rate, etc.
• Brainstorming ideas for engaging TikTok videos to replicate and recreate with our own twist
• Going Live on TikTok and Instagram; engaging with our followers
• Create Instagram Stories
• Posting on Pinterest and YouTube Shorts
• Taking professional photos and videos of products
• Editing images on Canva.com
• Project Management
• Create ads for Pinterest, Meta and TikTok
• Working on the website– updating photos, text, prices
• Conduct market research for the business
• Search for influencers who would associate with our brand, gather information about their demographics and social presence, and then contact them via DM and email
• Working with college organizations such as sororities and clubs on campus to bring awareness to the brand
• Schedule and manually post platform-specific content
• PR outreach and research
• Marketing on Reddit
• Research business pitch competitions to apply for and compete for prize money
• Customer service– Learn how to best interact with customers online

Company Team: You will work directly under Tiffany Gil– a 2021 SDSU alumni, involved in the Lavin Entrepreneurship program, Entrepreneur Society, ZIP launchpad program, and other accelerator programs. Tiffany has a great deal of experience in digital marketing, e-commerce, entrepreneurship, and overseas manufacturing.

You will also work alongside 1-3 other student interns, making it a collaborative and social environment. 

Ideally looking for Majors or students with experience in any of the following:

• Business, Marketing, Entrepreneurship, Photography/videography, or Graphic design

TO APPLY : If you are interested in completing an internship, submit your resume, and also please email me (info@shezza.com) ASAP with projects/portfolios/work you’re proud of–if applicable– and why you think you would be a good fit. Thank you!