Influencer Manager + TikTok Shop Growth Specialist
Full-time
Miami, FL, USA
About the job
About Us
We’re The Conscious Bar — a fast-growing chocolate brand rooted in simplicity, honesty, and nourishment. Our bars are made with just two ingredients (organic cacao + organic dates) and we’re building a category-defining brand around chocolate that actually loves you back.
We’ve built a strong foundation. Now we’re ready to scale into new verticals and grow social awareness, especially on TikTok. That’s where you come in.
What We’re Looking For
We need someone who can fully own and roll out our TikTok Shop — from backend setup to creator sourcing to driving real sales.
You should know the ins and outs of TikTok Shop, how creators actually work, and what it takes to build a repeatable, scalable system that brings in content and conversions.
This role also includes managing all creator relationships — from small UGC partners to bigger influencers we whitelist for Meta ads.
You’re not just running tasks. You’re building a machine — and you’re building it with love, clarity, and ownership.
What You’ll Be Doing
1. TikTok Shop Strategy & Execution
- Launch and manage our TikTok Shop from top to bottom
- Handle product setup, shipping flow, creator partnerships, and campaign execution
- Build systems that scale — not systems that break
- Track and report on what’s working (and what’s not)
2. Creator Management
- Source and build relationships with aligned creators (from micro to macro)
- Run all outreach, gifting, coordination, and content collection
- Negotiate usage rights, keep everything organized, and build lasting relationships
- Design performance-based creator programs that feel good and convert well
3. Whitelisting + Meta Ad Partnerships
- Recruit creators into our Meta ad funnel
- Manage content approvals, legal/usage permissions, and testing performance
- Coordinate closely with the media buying team to make sure ads hit
4. UGC Pipeline & Content Bank
- Build and organize a library of high-quality content we can use across channels
- Ensure everything we collect has the rights we need
- Make content sourcing feel like an ongoing, joyful rhythm — not a last-minute scramble
About You
- You’ve worked in DTC or CPG and understand creator ecosystems inside and out
- You’ve either run TikTok Shops yourself or have supported a brand through it
- You’ve built or managed affiliate, ambassador, or whitelisting programs
- You get content — you know how to tell what works (and what doesn’t)
- You can manage 100 conversations without losing the thread
- You love systems, but even more than that — you build them
- You don’t need hand-holding — you bring the strategy
and
the execution
Bonus if...
- You’re obsessed with clean food, wellness, or functional products
- You’ve got experience in paid media (Meta/Tiktok especially)
- You’ve worked with creators at scale and still kept things human
What You Get
- Competitive salary + performance-based bonuses
- Room to grow into a senior leadership role as we scale
- A brand that’s customer-obsessed, purpose-led, and actually making something that helps people
- The chance to build something meaningful from the ground up