Vice President, Marketing

Description: RxSight® is an ophthalmic medical technology corporation headquartered in Aliso Viejo, California that has commercialized the world’s first and only adjustable intraocular lens (IOL) that is customized after cataract surgery. The company’s mission is to revolutionize the premium cataract surgery experience by allowing surgeons to partner with their patients to achieve optimized results for every unique eye.

OVERVIEW:

The Vice President of Marketing is the senior executive responsible for defining RxSight’s enterprise marketing vision, commercial strategy, and brand direction. This role leads all aspects of marketing, including demand generation, market development, and marketing outcomes for the Light Adjustable Lens (LAL) platform, driving awareness, adoption, and same-store sales growth across the U.S. and international markets.

The Vice President of Marketing is responsible for ensuring that brand, demand generation, and go-to-market strategies directly drive revenue growth, adoption, and same-store sales performance across U.S. and international markets. The ideal candidate is someone who has demonstrated experience setting the marketing vision, strategic direction, establishing priorities and success metrics, allocating resources, and provides final decision authority while developing an empowered marketing team to execute the strategy.

Requirements: ESSENTIAL DUTIES AND RESPONSIBILITIES:

Commercial Strategy and Brand Leadership

• Develop and lead RxSight’s overall marketing strategy across brand, product, and market development.
• Define and execute brand positioning, messaging, and creative platforms that differentiate the LAL in the marketplace.
• Drive unified alignment across marketing, sales, clinical, and operations to support surgeon and patient adoption.
• Serve as the commercial and marketing visionary, setting direction for go-to-market, demand generation, and brand growth.
• Ensure a consistent, unified brand message across all marketing, customer, and patient channels and touchpoints.
• Own enterprise-level marketing outcomes, including adoption, utilization, same-store sales growth, and revenue-linked performance.
• Set strategic priorities, success metrics, and investment frameworks across marketing initiatives, without direct ownership of execution.

Strategic, Professional (HCP), Consumer, and Digital Marketing

• Lead professional (HCP), consumer, and digital marketing strategies, ensuring unified execution across all channels.
• Oversee professional (HCP) marketing including surgeon engagement, conference strategy, and co-marketing programs that enhance clinical confidence and utilization.
• Lead and direct strategic marketing initiatives that deepen partnerships with surgeons and practices, positioning RxSight as the category leader in premium IOL technology.
• Lead direct consumer marketing, including brand campaigns, direct-to-patient and direct-to-consumer outreach, influencer and celebrity partnerships, and high-ROI media programs that increase patient awareness and conversion.
• Lead digital marketing strategy, encompassing paid media, CRM tracking, SEO/SEM, marketing automation, and social engagement to build pipeline velocity and measurable lead generation.
• Integrate professional, consumer, and digital campaigns to ensure cohesive storytelling, consistent brand identity, and unified messaging throughout the customer journey.
• Set strategic direction, KPIs, and performance expectations for professional (HCP), consumer, and digital marketing.

Demand Generation and Market Development

• Lead integrated marketing campaigns that combine HCP, consumer, and practice-level activation strategies.
• Architect the enterprise demand-generation framework, ensuring alignment across professional, consumer, and practice-level strategies.
• Oversee professional education, digital marketing, social media, and co-op programs that convert leads and strengthen brand equity.
• Responsible for funnel health, lead generation and conversion, and marketing-generated utilization growth.
• Direct the development of creative, content, and communication strategies to expand awareness and reinforce RxSight’s premium positioning.

Budget and Campaign Management

• Experienced operating within disciplined budgets and leading larger-scale campaigns, demonstrating the ability to think big while driving ROI and measurable results.
• Establish marketing KPIs tied to revenue growth, lead conversion, and brand performance.
• Oversee agency relationships and vendor partnerships to ensure cost-effective, high-impact execution.
• Establish budget guardrails, investment priorities, and ROI expectations.
• Provide governance and performance review of agencies and vendors, without day-to-day management.

Team Building and Leadership

• Build and lead a high-performing marketing organization with clear structure, accountability, and creative energy.
• Recruit, mentor, and develop talent across brand, digital, and field marketing functions.
• Foster a collaborative, innovative, and data-driven culture that blends creativity with disciplined execution.
• Define organizational structure, leadership roles, and capability roadmap, empowering senior leaders to execute within clear accountability.

Cross-Functional Collaboration

• Partner with the CEO, Commercial Leadership, Professional Education, and Commercial Operations to align growth priorities and ensure operational execution.
• Work in close partnership with Commercial Leadership to align demand generation, brand messaging, and commercial-ready marketing programs.
• Work closely with Clinical, Professional Education, and Field teams to ensure consistent messaging and a cohesive customer experience.
• Represent the voice of the customer internally to guide product innovation, education, and patient engagement strategies.

Data and Analytics

• Partner with Commercial Operations to leverage insights from CRM, analytics, and market data to continuously improve targeting, segmentation, and conversion efficiency.
• Oversee dashboard development and performance reporting to guide strategic decisions, resource allocation, and prioritization.
• Use analytics to refine messaging, content performance, and customer journey optimization.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

• Proven success scaling a product from approximately $100M to $300M+ in annual revenue.
• Strong experience in pharma or medtech, with ophthalmic, aesthetics, or premium brand exposure preferred.
• Deep understanding of HCP, consumer, and digital marketing strategies in cash-pay or specialty healthcare markets.
• Demonstrated ability to balance strategic creativity with fiscal discipline.
• Hands-on experience leading integrated campaigns, including professional education, digital activation, and influencer marketing.
• Data-driven mindset with ability to translate analytics into actionable commercial outcomes.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Entrepreneurial and growth-oriented, with a bias toward execution and measurable results.

SUPERVISORY RESPONSIBILITIES:

• Will directly lead the strategic buildout and redesign of RxSight’s Marketing. Responsible for building the team structure, hiring roadmap, and performance management processes from the ground up.

EDUCATION, EXPERIENCE, and TRAINING:

• Bachelor’s degree required; MBA or advanced degree preferred.
• 15+ years in marketing leadership, with at least 5 years in senior level marketing roles.
• Experience building marketing teams and functions from the ground up in high-growth companies.
• Strong understanding of procedure-based adoption models preferred.

CERTIFICATES, LICENSES, REGISTRATIONS:

• None required

COMPUTER SKILLS:

• Strong proficiency in CRM systems (e.g., Salesforce), digital marketing systems (e.g. Mailchimp), and commercial analytics tools (e.g., Power BI, Tableau)
• Proficient in Microsoft Office

PERFORMANCE METRICS

• Year-over-year revenue growth and LAL adoption rates
• Marketing ROI and efficiency metrics (cost per lead, conversion rate, and pipeline velocity)
• Number of marketing qualified leads and leads converted for new and same store sales
• Same-store sales growth and patient activation performance
• Brand awareness, share of voice, and message consistency across channels
• HCP engagement, surgeon activation, and digital campaign performance
• Team engagement, retention, and organizational scalability

Notice to Staffing Agencies and Search Firms:

RxSight does not accept unsolicited resumes or candidate submissions from staffing agencies or search firms for any employment opportunities. All agency engagements must be authorized in writing for a specific position by RxSight’s Talent Acquisition department. Any resumes or candidate information submitted without such specific engagement will be considered unsolicited and the property of RxSight. No fees will be paid in the event a candidate is hired under these circumstances.