TikTok Operation/ Social Media & PR Coordinator

Essential Duties and Responsibilities

• TikTok Community Management – Monitor and engage with comments, direct messages, and audience interactions on TikTok, partnering closely with the Customer Service team to ensure timely and brand-aligned responses. Maintain the TikTok-focused communications inbox.
• TikTok LIVE Hosting – Host frequent TikTok LIVE events to engage audiences in real time, highlight products, drive conversions, and build a consistent on-platform presence.
• TikTok Live Backend — providing support to internal teams in product pull processes and other backend operations
• Event Livestream Support – Act as an on-camera host during pop-up events, capturing live TikTok content, interacting with guests, and driving on-site engagement through TikTok features.
• Influencer Program Expansion (TikTok-first) – Support growth of the TikTok influencer network by identifying creators, pitching collaborations, managing contracts and payments, coordinating PR shipments, organizing content assets, and assisting in contests/sweepstakes execution.
• TikTok Strategy Execution – Implement TikTok-specific content strategies for the Boot Barn family of brands, ensuring alignment with brand voice, trends, and platform best practices.
• TikTok Content Creation and Editing – Create or assist in developing and editing TikTok content, including product features, trend-based videos, and community-driven formats.
• TikTok Performance Reporting – Prepare regular TikTok analytics reports, highlighting content performance, growth insights, and opportunities for optimization across all brand accounts.
• Trend Research & Campaign Development – Research emerging TikTok trends, sounds, formats, and competitor activity. Assist in developing TikTok-driven PR/social campaigns to support brand initiatives, product launches, traffic, and overall visibility.
• Administrative Support – Provide general administrative support to the Social Media, PR, and Marketing teams, with a focus on TikTok execution needs.
• Sample & Shipment Coordination – Support the social media team with handling samples and shipping merchandise for TikTok content and influencer collaborations.
• Trend Monitoring – Stay fully up-to-date on TikTok trends, features, updates, and best practices.
• Pinterest & Secondary Social Tasks – Maintain Pinterest boards and support campaign launches as needed; provide support on secondary social channels when required.
• Professionalism & Standards – Demonstrate high-quality work, consistent attendance, and a polished on-camera presence; maintain professionalism in all communication and team interactions.
• Compliance – Adhere to all company policies as well as local, state, and federal regulations.
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.

Requirements:

Qualifications

• Outgoing, confident, and comfortable speaking on camera
• Prior livestreaming, hosting, or sales experience preferred
• Bachelor's degree in Marketing, Advertising, Communications or related field required
• Demonstrates proficiency on all social media platforms (Tik Tok, Instagram, Pinterest, Twitter, Facebook, YouTube etc.)
• Demonstrates ability to follow direction and execute tasks with accuracy and efficiency
• Possess outstanding written and oral communication skills
• Extremely organized, detail-oriented and familiar with Google Sheets, Excel, etc.
• Portfolio showcasing your design work is required.

Competencies

• Customer Centric/Sales Driven – Assesses customer experience within the store and promotes a culture of customer engagement. Is attentive to customers and understands their needs, offers products that are aligned with the consumers' expectations. Continually searches for ways to improve customer service.
• Ensure Effective Communication - Listens carefully and attentively to others' opinions and ideas. Communicates information clearly, concisely, and professionally.
• Establish Trust - Follows through on commitments. Is honest and direct with others. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information.

职位类型：全职, 佣金制

薪资： $17.00至$30.00（每小时 ）

福利:

• Employee discount
• Flexible schedule
• Paid time off

Work Location: 现场办公